Hanson Dodge Takes Own Advice and Advertises Its Own Brand

Hanson Dodge is a Milwaukee-based independent agency which has not only survived, but thrived during Covid-19. It has successfully retained talent, expanded its eCommerce capabilities, brought media and production in-house, and attracted assignments from new and existing clients. Quite simply, HD's platform of 'helping good people and brands to make the next great leap' was resonating with people and brands.

Perhaps that should come as no surprise: results from a recent survey conducted by the 4As among 100 of its independent agency members found that redefining an agency's own brand positioning was believed to be the top driver of growth in the Covid era; and that finding ways to differentiate oneself within a crowded market is the best way to stand out.

Just as clients have had a chance to use this time to step back and sharpen their marketing tools, so too has Hanson Dodge. And this week, the agency launched an advertising and digital campaign that promotes its platform 'Make Great Leaps'.

Advertising will appear across the agency's social media channels and includes a series of films and digital ads that help bring this platform to life.  The campaign targets clients and employees and represents one of the few instances of an agency putting its money where its mouth is and following the same advice it gives to its clients - advertise...especially during challenging times.