Hanson Dodge Rebrands Community-Based Healthcare Website Bristol Health

Milwaukee-based advertising agency Hanson Dodge today revealed a brand new mobile-first website for Bristol Health, community-based healthcare network in Bristol, Connecticut, that brings their renowned in-person experience to life online.

Recognised for high quality, patient-centric care, Bristol Health tasked Hanson Dodge with designing and building a website that reflects its continuum of community-based care and mission. The new website, built on the Kentico web content management system, intuitively highlights Bristol Health’s comprehensive care network. A custom navigation empowers patients to easily find the answers and information they need. The new design artfully depicts Bristol Health’s integrated, innovative and individualised care.

The launch of Bristol Health’s new website aligns with its recent rebranding from Bristol Hospital and the expansion of its campus with a brand new state-of-the-art Medical Care Centre building in the heart of downtown Bristol, Connecticut.

“At Bristol Health, we pride ourselves on our in-person patient experience. With our recent rebranding, we saw an incredible opportunity to redefine how the community interacts with and perceives us online too,” said Dagmara Scalise, Systems director of marketing at Bristol Health. “We chose Hanson Dodge for our website redesign because they are experts in the Kentico platform and understood how to translate our real-world experience into the digital environment. They applied thoughtful strategy and design to change perceptions of the Bristol Health brand and bring humanity to our digital experience.”

Hanson Dodge serves a diverse clientele that spans the U.S. and has rapidly gained

recognition for expertise in healthcare, including their work for the Medical College of Wisconsin, Children’s Hospital of Wisconsin and Standard Process. A Kentico Gold Partner,they were awarded Kentico Site of the Year for their work for VISIT Milwaukee, which captures the random and vibrant spirit of the city.

“Bristol Health challenged us to deliver a new site that was not only different for them, but for the category,” said Stacie Boney, president at Hanson Dodge. “Standing in stark contrast to typical medical sites, the new site infuses warmth into the experience, while mirroring the in-person prowess of Bristol.”