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Hans Anders Opticians Opens Your Eyes and Ears to a World of Happiness

Creative 111 Add to collection

Czar’s director Floris Kingma turned the new campaign for the opticians and hearing specialists into an eyeopener

Hans Anders Opticians Opens Your Eyes and Ears to a World of Happiness

Czar director Floris Kingma turned the latest campaign for Hans Anders opticians into a priceless eyeopener, showing that happiness should not depend on expensive glasses or the lack of hearing aids.  

The two spots by the Belgium agency Mortierbrigade, launches Hans Anders latest campaign, where they are over dramatising the feeling of desire. The commercials show, in an amusing way, the everyday FOMO of characters dreaming of a life which isn’t theirs. Produced by CZAR Brussels, Floris Kingma directed the two commercials, creating an ode to the art of living life thanks to happy eyes and ears.  

Floris comments on the films: “My director’s blood starts pumping in full effect when shooting dramedy; It's a challenging brain stretch to make sincere and credible drama on one hand, while keeping it lighthearted and tongue in cheek on the other. I feel that the song, inspired by legends like Leonard Cohen and Tom Waits, crosses the t’s perfectly!”  

The commercials will broadcast on all Belgium television channels and online.   

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Client: Hans Anders 

Client contacts: Audrey Martens & Rian van Koulil 


Agency: mortierbrigade 

CEO: Jens Mortier 

Executive Creative Director: Joost Berends 

Brand Design Director: Philippe De Ceuster 


Creatives: Frédéric Zouag, Nicolas Gaspart, Marc Richard Vander Heyden 

Strategy: Philippe Gerin 

Producer: Nissime Janssens 

TV-producer: Gaelle Haesaert 

PR Manager: Anne-Cécile Collignon 

Cross Media

Cross Media Designer/DTP: Vito Latorrata 


Production Company: 

Director: Floris Kingma 

Executive Producer: Eurydice Gysel 

Producer: Charles Kinoo 

DOP: Björn Charpentier 

Art Director: Tanker 

Editor: Kin Hinrichs 


Post Producer: Bieke De Keersmaecker 

Grading: Olivier Ogneux 

Online: Dries Derycke 

Music: Peter Baert 

Soundstudio: Raygun

Genres: Comedy, People

Categories: Opticians, Retail and Restaurants

Czar BE, Wed, 03 Feb 2021 14:41:53 GMT