Felt, a free app that lets people create and mail handwritten cards from their iPhones and iPads, is trumping the competition when it comes to Father’s Day. Teaming with advertising agency Humanaut, it’s making America great again by launching The Dad Gift Collection, a set of mostly irreverent holiday greetings paired with a retailer gift card. This is Felt’s first foray into offering gift cards.
Dads
aren't always the best at expressing love, so Father's Day can be an awkward
time for many sons and daughters. Felt created the set as the perfect
solution to surprise the man who gave us the gift of life yet still
expects to receive nothing on June 19th. Each selection comes with a Dad-themed
gift card and funny, honest message guaranteed to give him a chuckle.
“If
I bribe you with this, will you please not vote for Manatees going splish splash?” pleads the note to
dad that surrounds the Applebee’s gift card. “You taught me if you want it done
right, you have to do it yourself,” is the sentiment expressed on a Home Depot
card holder intended for that strong, handy, responsible type of father. “So
buy your own damn gift, dad.” Plastic presents are also available for Macy’s
L.L.Bean and several other stores. The sender can decide how much to apply to
the gift card and should allow five days for delivery. Felt cards cost just $3
to send.