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HAMLET Brings Anarchy to Belgium Households for Mega Energy

Creative 113 Add to collection

DDB Belgium and comedic storytelling director Fred de Loof let the electronics loose

HAMLET Brings Anarchy to Belgium Households for Mega Energy

Many Belgians have had the same energy supplier for years, and tend not to question the bill. Energy provider Mega has come along to disrupt the market by offering consumers savings of up to 700 Euros a year, causing anarchy in Belgian households with a new campaign created by DDB Belgium and directed by comedic storyteller Fred deLoof through HAMLET.

In Mega's first ever TV campaign on air now, shavers, vacuum cleaners, toasters, cookers, fans decide they've had enough of being fed over-priced electricity, and riot in favour of switching to Mega.

Kwint De Meyer, creative director DDB Brussels commented: "The way Fred interpreted the script immediately appealed to us: with humour and the necessary dose of horror. From the fire-breathing gas basin, to the toast-shooting toaster to the vomiting hoover we wanted the finished spot to be completely live action rather than VFX in post-production, which Fred and HAMLET delivered beautifully. 

HAMLET director Fred deLoof said: "It's always fun to create these kinds of films, especiallywhen also the the client wasn't blocked by fear and gave full confidence to the director and creatives."

The spot is airing across Belgium now.


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Client: MEGA

Title: The attack of the appliances

Client contacts: Thomas Coune, Dieter Aerts


Agency: DDB Brussels

Executive Creative Director: Kwint De Meyer

Creatives: Jan Schoofs, Jonas Caluwé

Copy FR: Yannick Pringles

Strategy: Dieter Riemaeker, Nick Moors

Connection Planner: Fiona Boile

Account Manager: Melissa Bekaert


Production Company: HAMLET, Brussels

Director: Fred De Loof

Executive Producers: Ruben Goots & Jason Felstead

Producer: Pim Verhaert

Post-Producer: Dominique Ruys

Director of Photography: David Doom

Editor: Ward Geerts

Art director: Stan Maertens

Styling: Isabel Van Renterghem

Music: Julien Foucart

Sound Design: Raygun, Brussels

Colorist: Xavier Dockx

VFX Company: Divide, Ghent

VFX Supervisor: Maarten Baert

Genres: People

Hamlet, Tue, 10 Nov 2020 14:40:11 GMT