Good Oil
Wed, 08 Feb 2017 03:47:00 GMT
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Hamish Rothwell Directs Christopher Walken + Justin Timberlake in Super Bowl Spot for Bai
Rothwell is represented by Goodoil in Australia and NZ.
In Hamish Rothwell's return to the Superbowl, he
directs A-list celebrities Christopher Walken and Justin Timberlake for
antioxidant drink Bai.
In the spot, Walken dramatically
recites the lyrics to *NSync's hit song "Bye Bye Bye". Timberlake teased
the Superbowl appearance days before as "Chief Flavor Officer" of Bai
but viewers were surprised to find Christopher Walken leading the spot
before revealing his game-watching partner. Walken's signature deadpan
performance, the song tie-in (cleverly clearing up questions about the
brand's pronunciation) and Justin's appearance, referencing his boy band
days, combined to make a memorable spot that gave a nod to 90s
nostalgia.
VIEW THE SPOT
Bai has been featured on numerous top lists for the best ads of the
Superbowl and topped TiVo's list of Most Engaging Commercials.
The spot is Rothwewll's first with US production powerhouse Superprime.
