Halza, the social-medical app, announces the multi-year appointment of BBDO for the development of global marketing of Halza and Hen.World, including Dr Hen Says, an Instagram account that provides health facts in a fun and humorous manner.
Digital healthcare is becoming a necessity as people are driven to organise their lives on mobile devices. There is an increased interest in managing and understanding more about health, especially in light of increasing healthcare costs. Halza is user-centric and focuses on people having control over all information pertaining to their own bodies, readily available at their fingertips. When healthy, they are the owners of a healthy life; when sick, they are the owners of their condition.
Halza has selected BBDO as their global agency partner to help consolidate the branding and marketing efforts for both the Halza app and Dr Hen, and design a unified, creative strategy for brand communication. Together, Halza and Dr Hen help users manage and stay informed about their health.
The upcoming campaigns will address many key health issues including the rise of chronic and metabolic diseases like fatty liver, diabetes, cancer, strokes, and heart disease.
“In the mobile-driven world, Halza was created with a vision of building a unique, consumer-centric, global healthcare brand, providing health information, easily understood by users, and backed up by a social-media savvy marketing strategy. Halza has built an in-house art and animation studio, an experienced IT team, and an internationally-focused executive team,” says Richard Nijkerk, founder and chairman of Halza. “Moving to the next level of growth, we at Halza are extremely excited to work with the BBDO team, who has shown enthusiasm and respect for our vision from the very first discussion.”
Nick Morrell, managing director of BBDO Singapore, commented: “Halza offers a ground-breaking way to always have your medical records and information on hand, and we are delighted to help the team’s efforts through our expertise in building consumer brands.”