Halo Top Takes over Four Cities with Its ‘No Work Workout'

29/05/2023

Observatory

Advertising Agency

Los Angeles, USA

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29/05/2023

Observatory invites visitors to indulge in unexpected and easy fitness activities like air guitar, putting up a beach umbrella, and riding a mechanical bull to get rewarded with free Halo Top products

Halo Top is taking the work out of working out with the first-ever No Work Workout, a pop-up “un-gym” with crazy fun and easy activities that are surprisingly good for you and burn calories all at the same time.

Halo Top is traveling city-to-city with No Work Workout pop-ups in partnership with creative agency Observatory. Visitors can indulge in unexpected and easy fitness activities like air guitar, putting up a beach umbrella, riding a mechanical bull, and get rewarded with free Halo Top products, including new Yogurt Pops.

The No Work Workout is a 3-day event available in New York, Chicago, Phoenix, and Los Angeles. Built to be physically and visually engaging for consumers and the press, the experience takes you through different activities that are definitely not workouts but still burn enough calories to leave you feeling good.

The No Work Workout functions as a circuit. Visitors walk on the treadmill gathering Halo Top for their shopping cart and step into the scare room and scream room. In the scare room, visitors are scared into a sweat and then led into the scream room where they are encouraged to scream and let off some steam. Visitors also get into pillow-fighting with a freestanding training dummy, straight onto a mechanical bull. The most daunting non-exercise, however, is placing a beach umbrella back into the sand on a windy day. It may not be a workout, but it’s not easy!

After visitors have finished the No Work Workout circuit, they’ll have surprisingly burned roughly enough calories as a Halo Top Yogurt Pop and get to sample any Halo Top product they desire. They earned it!

Their short promo video for the No Work Workout highlights the circuit in a radical ‘80s workout video way. It takes you back to turning on your cable TV and seeing a workout advertisement– except this time, there is an ice cream reward, not leg warmers.

This campaign appeared on social media and was advertised around the city via a box truck. Video links and photos are below. Please let me know if you want to speak to an Observatory or Halo Top team member!