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Halo Infinite Invites You to Become a Hero in Campaign from 215 McCann

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Campaign establishes the Master Chief as a heroic mantle for all of us

Halo Infinite Invites You to Become a Hero in Campaign from 215 McCann

Halo Infinite is the latest installment of the blockbuster Halo franchise and is a sci-fi action/adventure game developed by 343 Studios for the Xbox Series X|S,, Xbox One, and PC. The game is considered a 'spiritual reboot' and signals the return of the iconic hero the Master Chief.

Recently, the heroes we love to watch in pop culture seem a lot like us: they’re brooding anti-heroes mired down by self-doubt and personal demons. But in a time where we love to bring heroes down to our level, the Master Chief remains an ideal. He’s the hero we all wish we could become. And unlike those other heroes, we can. All we have to do is pick up the controller.

Through the “Forever we Fight” and “Carry On” films, and the Become Master Chief Experience, the Halo Infinite: Become campaign establishes the Master Chief as a heroic mantle for all of us. We’ve always believed in heroes, it’s time to become one. 

Throughout history, humanity has called on true heroes to rise. The Master Chief stands on the shoulders of the many heroes that came before him. This live-action film chronicles moments throughout history, in which a variety of everyday people accept the call to become heroes. The film draws a line that connects early human existence to the near future and leads us directly to the future events of the Halo universe.

There have always been heroes. In the face of enveloping darkness and insurmountable odds, someone must always find the strength to step forward and accept the challenge. To become something larger than themselves. This film explores the long line of heroes throughout history who have answered the call to light the way, from the distant past to the near future. Master Chief carries the legacy of all these heroes with him as he charges into battle, the latest to take up the mantle. ​

Most video game commercials lead the viewer directly to the precipice of the battle, before asking them to pick up the controller and continue the story themselves. But “Carry On” is a direct continuation of the battle teased at the end of “Forever We Fight.” In this :30 film, we put viewers directly in the fray with the Master Chief as he battles his way through an army of fearsome Brute warriors, leading to a cinematic face-off between the Chief and the Brute General Tovarus.

Become Master Chief Experience

Because we never see his face, the Master Chief has always been a vessel every gamer can step into and assume the mantle of a true hero. In 2021, we’re turning Xbox’s iconic hero into a mirror for the many faces of Halo fandom both past, present, and future. 

In the experience, the face behind the Master Chief’s visor will be revealed for the first time. And it’s all of us. Become Master Chief allows all fans to scan their face and map them directly into a customized version of the “Carry On” :15 cut down.

To launch this experience, a series of surprising and diverse celebrities and influencers will use the Become Master Chief Experience and reveal themselves as the iconic hero on their social channels with the message “We are all Master Chief."

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Client: Microsoft

General Manager, Xbox Brands and Advertising: Taylor Smith

Sr. Manager, Xbox Global Marketing Communications, Halo Infinite: Jonathan Segall

IMC, Halo Infinite: Aaron Travis

IMC, Halo Infinite: Julianna Alo

Agency: 215 McCann

Chief Creative Officer: Scott Duchon

Creative Director: Brad Meyers

ACD/Art Director: Alper Kologlu

ACD/Copywriter: Andy Holdeman

Copywriter: Steve Couture

Director of Integrated Production: Mandi Holdorf, Luke Rzewnicki, Whitney Ferris

Sr. Producer: Christine Hurty

Sr. Digital Producer: Neile Weeks, Alex Healy, Justin Visser, Amy Rodier

Director of Business Affairs: Mary Beth Barney

Business Director: Peter Goldstein

Account Director: Patrick Meeley

Account Supervisor: Christopher Levy

Account Executive: Dylan Williams

Assistant Account Executive: Akshaya Sridharan

Director of Strategy: Brian Wakabayashi, Sam Chotiner

Strategy Director: Cassidy Wilber, Ryan Riley

Senior Strategist: Beth Windheuser, Christian Stewart

Production Company: Reset

Director: Garth Davis

Managing Director: Dave Morrison

Executive Producer: Deannie O’Neil

Head of Production: JP Colombo

Australian Service Company: Exit Films

Executive Producers: Declan Cahill / Leah Churchill-Brown

Producer: Karen Sproul

Cinematographer: Germain McMicking

Motion Capture Director: Guy Norris, PROXi

Casting: McGregor Casting

Production Designer: Ruby Mathers

Wardrobe Designer: Maria Pattison

SFX: Peter Stubbs

Editorial: Work Editorial

Editor: Neil Smith

Assistant Editor: Josh Sasson

Producer: Brian Scharwath

Executive Producer: Marlo Baird

Telecine: Company 3

Colorist: Tim Stipan

Senior Producer: Matt Moran

Visual Effects: Method Studios

Executive Producer/HOP: Michelle Machado

Executive Producer: Scott Boyajan,

Senior Producer: Pip Malone

VFX Supervisor/ECD: Benjamin Walsh

VFX Producer: Lisa Goldberg

CG Supervisor: Remy Normand

CG Supervisor: Pouyan Navid

Animation Supervisor: Patrick Heumann

Compositing Supervisor: Marc Rice

Lighting Supervisor: Mert Yamak

Production Manager: Mary Swain

Senior Production Coordinator: Laura Duncan

Rigging Lead: Gerry Hsu

Lead Tracking Artist/Match Mover: Jeevith Suryakanth

Lead Environment Artist: Peter Dominik

FX TD, Lead: Lyubomir Georgiev Kirkov

Lead Matte Painter: Gottfried Eder

Lead Flame Artist: Ian Holland

Lead Compositor: Sebastien Didier Leclerc

Music: “Raddir (Halo Infinite version)”

Sound Design and Mix: Lime

Sound Design and Mix: Rohan Young

Sound Design and Mix Assistant: Jeremy Nichols

Executive Producer: Susie Boyajan

Become Master Chief Experience, Digital Creative Studio: Superhero Cheesecake Inc.

Motion Design: Joris van Raaij

UX designer: Pim van Daelen

UI designer: Jaōa de Almeida

Design Direction: Massimo Meijer

Lead developer: Stan van Oers

Developer: Lukas Feitsma

Developer: Thijs Dreef

Developer: Peter Coolen

Developer: Amber van Os

Technical Director: James White

Backend Developer: Masoud Jahromi

Backend Developer: Jaōa Rosa

Back Developer: Riccardo Merli

Quality Assurance: Alfredo Ferrer

Quality Assurance: Carina Schutte

Digital Producer: Michelle Tan

Digital Producer: Bas Schutte

Digital Producer: Sisse Skyum

Written by Ólafur Arnalds
Additional edits by Ólafur Arnalds and Pétur Jonsson
Arranged by Kobalt Music Publishing America, Inc.

Genres: Action

Categories: Gaming, Sports and Leisure

215 McCann, Tue, 30 Nov 2021 09:05:06 GMT