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Creative in association withGear Seven
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Halo Gets Witty in Comical New Campaign From 215MCCANN

10/02/2017
Advertising Agency
New York, USA
85
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The campaign sees two major characters from the game engaged in a 'War of Wits'

Never before has the storied Halo franchise allowed its characters to be taken from their fictional sci-fi world and dropped into ours. In a new campaign breaking today for the RTS (Real Time Strategy) game, Halo Wars 2 [on sale 2/21], Xbox and 343 Industries partnered with 215MCCANN and director Randy Krallman to do just that.

The campaign imagines its two major characters, the alien giant General Atriox and heroically human Captain Cutter, engaged in a War of Wits…in relatable, real-life comedic situations in which the two use their strategic military minds to fight it out over the ownership of an airplane armrest and the price of a used car.

The key to victory, as strategy gamers will appreciate: KNOW YOUR ENEMY. 

You can check out both videos from the new campaign below:


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