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Halo Gets Witty in Comical New Campaign From 215MCCANN

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The campaign sees two major characters from the game engaged in a 'War of Wits'

Halo Gets Witty in Comical New Campaign From 215MCCANN

Never before has the storied Halo franchise allowed its characters to be taken from their fictional sci-fi world and dropped into ours. In a new campaign breaking today for the RTS (Real Time Strategy) game, Halo Wars 2 [on sale 2/21], Xbox and 343 Industries partnered with 215MCCANN and director Randy Krallman to do just that.

The campaign imagines its two major characters, the alien giant General Atriox and heroically human Captain Cutter, engaged in a War of Wits…in relatable, real-life comedic situations in which the two use their strategic military minds to fight it out over the ownership of an airplane armrest and the price of a used car.

The key to victory, as strategy gamers will appreciate: KNOW YOUR ENEMY. 

You can check out both videos from the new campaign below:

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Production Company

Director: Randy Krallman

DOP: Darko Suvak

Executive Producer: Patrick Milling Smith, Brian Carmody, Shannon Jones

Production Company: Smuggler

Line Producer: Ian Blain

Post Production / VFX

Executive Producer: Kate Hitchings

Flame Artists: Eric Mason

Post Production Company: Electric Theatre Collective

Producer: Scott Boyajan

Telecine: Company 3

2D Lead: Gretchen Capatan, Kevin Jones, Dave Damant


Edit Assistant: Matt Berardi

Edit Company: Cartel

Editor: Andy McGraw

Executive Producer: Lauren Bleiweiss

Head of Production: Meagen Carroll

Managing Director: Marc Altshuler

Creative Agency

Account Management: Drew Porter; Kevin John; Armando Melendez

Brand Strategist: Ryan Ouyoumjian

Chief Creative Officer: Scott Duchon

Copywriter: Kyle Davis

Creative Agency: 215MCCANN

Executive Producer: Brandon Romer

Producer: Sarah Sweeney

Senior Art Director: Alper Kologlu

Strategy Director: Brian Wakabayashi

Genres: Dialogue, People, Comedy

Categories: Gaming, Sports and Leisure

McCann Worldgroup, Fri, 10 Feb 2017 10:44:09 GMT