Halfords’ new suite of sponsorship idents for the Dave channel by DLKW Lowe has launched, promoting their ‘We fit in store’ service.
The sponsorship campaign centres around 11x10” idents written by Creatives Fran Leach and Chris Bowsher and directed by James Haworth at The Sweet Shop. In the idents we follow 4 different characters as they try (but fail) to present their own ‘how to guides’ when it comes to performing basic maintenance on their cars – from changing a windscreen wiper, replacing a headlight bulb or replacing a battery. With YouTube full of people’s homemade ‘how to’ videos – we use amateur vloggers to demonstrate that fitting your own car accessories doesn’t always go to plan and that it best (and more hassle-free) to leave it to the experts – letting Halfords We Fit team do it for you instead.
The Halfords We Fit offering is just another example of how Halfords are proving their helpfulness, being a friend to the motorist. Halfords We Fit can help you find the right bulb, wiper blade or battery for your car, and fit it for you whilst you wait – getting drivers back on the road quickly, easily and cheaply.
The commercials launch on Saturday 4th August on Dave’s Motoring Programmes.
Project name: Halfords We Fit idents.
Client: Gerry Murphy, Halfords Group Brand Marketing Director
Andrew Brotherton, Senior Marketing Communications Manager, Halfords
Planner: Alex Huzzey
Account Director: Charlotte Wolfenden
Agency Producer: Henrietta Craig
Media Agency: Walker Media
Prod Company: The Sweet Shop
Director: James Haworth
Producer: Justin Edmund-White
Editor: Adam Spivey, The Playroom.
Audio Post-Production: Scramble