Halfords has appointed The BIO Agency as the lead digital agency. The BIO Agency, the world’s only Digital Change Agents TM business, will help realise Halfords’ vision of placing digital communications at the core of the organisation.
Following a competitive multi-agency pitch, The BIO Agency was chosen for its fresh thinking and innovative ideas – aimed at revitalising the retailer’s use of digital channels and improving the overall experience for consumers.
Halfords previously outsourced its digital output to several specialist agencies and, with this appointment, has consolidated activity under one agency for the first time as part of a more holistic approach to applying its digital strategy.
David Durie, Marketing Director at Halfords, commented:
“The BIO Agency impressed us with their strategic proposal, which will see us re-engineering our approach to digital marketing. Our digital and multichannel ambitions are great and we are excited to see how the agency’s creative ideas lead our digital evolution.”
Peter Veash, CEO of The BIO Agency, said:
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“We are very pleased to be working alongside Halfords at such a turning point for their business. The changing face of the off and online shopping environment has meant retail strategies need to adapt to meet evolving consumer expectations. We will work closely with Halfords to create and adopt an overarching digital strategy, which placed at the heart of their business, will help deliver a truly engaging shopping experience for their customers. The team is excited to start putting their ideas into action and ensuring Halfords lead the way in next generation retail.”