21 days ago
Today HALAL announces its creative partnership with mobility brand Lynk & Co for the its European launch. Founded in 2016 looking to disrupt the automotive industry, the brand provides a different solution for a new generation looking for flexibility and purpose when it comes to car ownership.
HALAL attains the European creative account after a competitive pitch to partner with Lynk & Co on its European launch efforts. The news is announced alongside the first teaser assets shot by Lotte van Raalte, which have been seeded in various European markets throughout the month. The official campaign launching the brand is expected to drop the third quarter of 2020.
HALAL joins the European venture with a focus on creating purposeful activations and brand narratives that connects with Lynk & Co’s target groups and contributes the brand’s commitment to communities.
Robin van der Kaa, vice president marketing and PR, Lynk & Co, comments: “We’re extremely excited to have HALAL beside us while we prepare to launch in Europe. We sincerely believe in a creativity driven and collaborative approach, and I feel we found the perfect partner for this. It’s an absolute joy to work so closely with a group of creative minds.”
This is the first automotive brand that HALAL has partnered with as a creative companion.
Roel Oude Nijhuis, partner and managing director, HALAL, adds: “Getting the chance to partner with a client like Lynk & Co at a creative level is obviously exciting in itself, but it’s perhaps even more outstanding to match at a vision level so clearly as we do with them. A community-driven and disruptive client enables us to unleash the type of talent we represent and the skills we embody to a new level. Lynk & Co challenges the industry norms in the otherwise rather conservative field of automobiles, the same way we’ve always aimed to create work in ways that pushes the boundaries and interrupts the status quo.”