HALAL Signs Director Madja Amin to Global Roster

HALAL has announced the signing of director Madja Amin. Madja is a self-taught Amsterdam-based director, notable for his work ranging from commercial projects, music videos and visual narratives. With a Masters degree in Business he escaped the conventional route and has paved his own path to storytelling. Taking advantage of his unorthodox path to becoming a filmmaker, his work represents a different voice in the industry. Madja consciously strives to bring a more diverse point of view to filmmaking.

During his years as a filmmaker, he has been acclaimed for his work with streetwear brand Patta, Hip-Hop festival Appelsap and international brands such as KLM, Vodafone and Samsung. His music video ‘Habiba’ for Dutch-Algerian rapper Boef is currently one of the most watched Dutch YouTube clip ever with its 50 million views. In 2017, he partnered with HALAL for his first short fiction film, Stray Sheep, premiering at Nederlands Film Festival autumn 2018.

Madja says: "After collaborating with HALAL on my short film and now developing my second narrative project, it only feels natural to join them for commercial representation as well. I’m looking forward to progress into different markets and to take it to the next level. I’m looking forward to progress into different markets and to take it to the next level.”

Gijs Determeijer, partner and EP, HALAL, adds: “We first collaborated with Madja on his first short film, Stray Sheep, last year and we were blown away by his drive. I can’t believe he has only been directing for three years, his output is already so impressive! We will focus on cinematic commercials, raw sports films, commercials with lots of emotion and grit. We can’t wait to venture into the Dutch, German and international advertising scene with one of the Netherlands’ biggest talents - Madja Amin."

The news is marked with the online release of their opening project together– Madja’s first short film ‘Stray Sheep.’