Hakuhodo's monom Team Gives Teddies the Power to Talk

monom, a product innovation team at Hakuhodo Inc. (Minato-ku, Tokyo; Hirokazu Toda, President & CEO), Japan’s second largest advertising company, has created its third independently developed product: a button-shaped speaker called 'Pechat' that gives teddies everywhere the power to talk.

Pechat is a button-shaped speaker jointly developed by monom with HACKist, a digital creative lab of Hakuhodo DY Group company Hakuhodo i-studio. Attach Pechat to a child’s favorite teddy, control it with the dedicated smartphone app, and the teddy really seems to talk. Pechat can be used in many different ways - to share secrets with a child, sing songs together, suggest she take a nap, or read him a story.

This next-generation toy is a new communication tool for parents and kids, and a fun parenting aid. Pechat is being exhibited and demonstrated in the Hakuhodo booth at the South by Southwest (SXSW) 2016 Trade Show, a technology startup event taking place from March 13th in Texas, USA. monom is a Hakuhodo project team devoted to coming up with groundbreaking product ideas that bring existing technology and people together. It will continue to focus on devising products like this that open up new markets and new vistas in life.

The Pechat project website is being launched on March 14th. The site carries details about the product and features a video about the concept behind it.