Hakuhodo Wins Network of the Year at ADFEST 2021
Hakuhodo has announced it has been named Network of the Year at ADFEST 2021. Eleven Group companies across Asia-Pacific contributed to the win, which was announced at the festival’s online award ceremony on April 8, 2021. A special award, Network of the Year is awarded to the creative network that garners the most points from finalist and winning entries. Hakuhodo Group companies won one Grand Prix, two Gold, six Silver and 12 Bronze, a total of 21 awards.
ADFEST is one of the Asia-Pacific region’s premier advertising festivals. It drew 1,130 entries from around the Asia-Pacific region this year. Awards were presented in 20 categories.
Awards won:
Network of the Year
Grande
- Film Lotus: Internet Film: Retail, Travel, Leisure & Communication Media
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk
Gold
- Film Craft Lotus: Production Design
Title: Shop Unfriend
Advertiser: Central Department Store Ltd.
Agency: Wolf Bkk
- Media Lotus: Use of Guerrilla Marketing
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co., Ltd.
Agency: United Communications Group
Silver
- Branded Entertainment Lotus: Use of Print & Conventional Outdoor
- Media Lotus: Use of Print/Outdoor & Transit
- Outdoor Lotus: Guerrilla Marketing
- PR Lotus: Use of Events & Stunts
Title: Braun X Formosa Chang
Advertiser: Heng Leong Hang Co., Ltd.
Agency: United Communications Group
- Design Lotus: Digital & Interactive Design
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
Agency: SIX Inc.
- Outdoor Lotus: Retail
Title: Flavour of Home Campaign
Advertiser: Sushi Sei
Agency: Hakuhodo Indonesia
Bronze
- Brand Experience Lotus: Use of Print or Conventional Outdoor
Title: #CloseTheGap
Advertiser: She Radio 99.6 FM
Agency: Hakuhodo Indonesia
- Branded Entertainment Lotus: Use of Interactive & Social Media
- Digital Lotus: Use of Social
- Media Lotus: Use of Social Media & Earned Media
- Mobile Lotus: Use of Social for Mobile
- PR Lotus: Use of Social in a PR Campaign
Title: A Ciphered Release of Music Video: STRAY SHEEP CODE
Advertiser: Sony Music Labels Inc. / Reissue Records Inc.
Agency: SIX Inc.
- Branded Entertainment Lotus: Use of Games
Title: Pocky K.O.
Advertiser: Ezaki Glico Co., Ltd.
Agency: Hakuhodo Inc., Kansai Office
- Branded Entertainment Lotus: Resilience Through Creativity
- Media Lotus: Use of Branded Entertainment & Content: Program & Platform
- PR Lotus: Resilience Through Creativity
Title: Red Restaurants Drive
Advertiser: TV Tokyo Corporation
Agency: Hakuhodo Kettle Inc.
- Film Craft Lotus: Script
Title: Free Your Hunger
Advertiser: GrabFood
Agency: Spa-Hakuhodo Co., Ltd.
- New Director Lotus: Commissioned Spot
Title: Little Light
Advertiser: Citra Pariwara
Agency: Hakuhodo Indonesia
