Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Hakuhodo Wins Network of the Year at ADFEST 2021

Awards and Events 2 Add to collection

Group wins one grande, two gold, six silver, 12 bronze

Hakuhodo Wins Network of the Year at ADFEST 2021

Hakuhodo has announced it has been named Network of the Year at ADFEST 2021. Eleven Group companies across Asia-Pacific contributed to the win, which was announced at the festival’s online award ceremony on April 8, 2021. A special award, Network of the Year is awarded to the creative network that garners the most points from finalist and winning entries. Hakuhodo Group companies won one Grand Prix, two Gold, six Silver and 12 Bronze, a total of 21 awards.

ADFEST is one of the Asia-Pacific region’s premier advertising festivals. It drew 1,130 entries from around the Asia-Pacific region this year. Awards were presented in 20 categories.

Awards won:

Network of the Year

Grande

  • Film Lotus: Internet Film: Retail, Travel, Leisure & Communication Media

Title: Shop Unfriend

Advertiser: Central Department Store Ltd.

Agency: Wolf Bkk

 

Gold

  • Film Craft Lotus: Production Design

Title: Shop Unfriend

Advertiser: Central Department Store Ltd.

Agency: Wolf Bkk

  • Media Lotus: Use of Guerrilla Marketing

Title: Braun X Formosa Chang

Advertiser: Heng Leong Hang Co., Ltd.

Agency: United Communications Group

 

Silver

  • Branded Entertainment Lotus: Use of Print & Conventional Outdoor
  • Media Lotus: Use of Print/Outdoor & Transit
  • Outdoor Lotus: Guerrilla Marketing
  • PR Lotus: Use of Events & Stunts

Title: Braun X Formosa Chang

Advertiser: Heng Leong Hang Co., Ltd.

Agency: United Communications Group

  • Design Lotus: Digital & Interactive Design

Title: A Ciphered Release of Music Video: STRAY SHEEP CODE

Advertiser: Sony Music Labels Inc. / Reissue Records Inc.

Agency: SIX Inc.

  • Outdoor Lotus: Retail

Title: Flavour of Home Campaign

Advertiser: Sushi Sei

Agency: Hakuhodo Indonesia

 

Bronze

  • Brand Experience Lotus: Use of Print or Conventional Outdoor

Title: #CloseTheGap

Advertiser: She Radio 99.6 FM

Agency: Hakuhodo Indonesia

  • Branded Entertainment Lotus: Use of Interactive & Social Media
  • Digital Lotus: Use of Social
  • Media Lotus: Use of Social Media & Earned Media
  • Mobile Lotus: Use of Social for Mobile
  • PR Lotus: Use of Social in a PR Campaign

Title: A Ciphered Release of Music Video: STRAY SHEEP CODE

Advertiser: Sony Music Labels Inc. / Reissue Records Inc.

Agency: SIX Inc.

  • Branded Entertainment Lotus: Use of Games

Title: Pocky K.O.

Advertiser: Ezaki Glico Co., Ltd.

Agency: Hakuhodo Inc., Kansai Office

  • Branded Entertainment Lotus: Resilience Through Creativity
  • Media Lotus: Use of Branded Entertainment & Content: Program & Platform
  • PR Lotus: Resilience Through Creativity

Title: Red Restaurants Drive

Advertiser: TV Tokyo Corporation

Agency: Hakuhodo Kettle Inc.

  • Film Craft Lotus: Script

Title: Free Your Hunger

Advertiser: GrabFood

Agency: Spa-Hakuhodo Co., Ltd.

  • New Director Lotus: Commissioned Spot

Title: Little Light

Advertiser: Citra Pariwara

Agency: Hakuhodo Indonesia


view more - Awards and Events
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Hakuhodo, Fri, 09 Apr 2021 12:50:00 GMT