Hakuhodo Group Wins Grand Prix and 14 Awards at Spikes Asia 2021

Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo Group companies have won one Grand Prix, one Gold, seven Silver and six Bronze, a total of 15 awards, at Spikes Asia 2021. One of Asia’s largest advertising festivals, Spikes Asia drew 3,223 entries (for 682 works) this year and awarded prizes in 23 categories.

Awards won

Grand Prix

• Film: Travel, Leisure, Retail, Restaurants & Fast Food Chains

Title: Shop Unfriend

Advertiser: Central Department Store Ltd.

Agency: Wolf Bkk

Gold

• Film: Travel, Leisure, Retail, Restaurants & Fast Food Chains

Title: Shop Unfriend

Advertiser: Central Department Store Ltd.

Agency: Wolf Bkk

Silver

• Brand Experience & Activation: Use of Broadcast

Title: Red Restaurants Drive

Advertiser: TV Tokyo Corporation

Agency: Hakuhodo Kettle Inc.

• Brand Experience & Activation: Tech-led Brand Experience

Title: ProPILOT Golf Ball

Advertiser: Nissan Motor Co., Ltd.

Agency: TBWA\HAKUHODO

• Digital: Innovative Use of Community
• PR: Content Discovery & Amplification

Title: A Ciphered Release of Music Video: Stray Sheep Code

Advertiser: Sony Music Labels Inc. / Reissue Records Inc.

Agency: SIX Inc.

• Entertainment: Use of Digital & Social

Title: The First Take

Advertiser: The First Take Music

Agency: TBWA\HAKUHODO

• Film: Single-Market Campaign

Title: Don’t Die Till That Day

Advertiser: Central Department Store Ltd.

Agency: Wolf Bkk

• PR: Internal Communications & Employee Engagement

Title: Checkup Championship

Advertiser: Hakuhodo DY Holdings Inc.

Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc

Bronze

• Brand Experience & Activation: Durable Consumer Goods including Automotive

Title: ProPILOT Golf Ball

Advertiser: Nissan Motor Co., Ltd.

Agency: TBWA\HAKUHODO

• Brand Experience & Activation: Media / Entertainment

Title: #Tiroritune

Advertiser: McDonald’s Company (Japan), Ltd.

Agency: TBWA\HAKUHODO

• Digital: Durable Consumer Goods including Automotive

Title: Braun X Formosa Chang

Advertiser: Heng Leong Hang Co., Ltd.

Agency: United Communication Group

• Entertainment: Fiction & Non-Fiction Film: Up to 5 minutes

Title: Shop Unfriend

Advertiser: Central Department Store Ltd.

Agency: Wolf Bkk

• Film: Durable Consumer Goods including Automotive

Title: 10 Sec. Drama: The Stop Line of Love – Season 2 –

Advertiser: JMS/Toyota Mobility Parts Co., Ltd.

Agency: Hakuhodo Kettle Inc. / Hakuhodo Inc.

• Music: Fan Engagement / Community Building

Title: The First Take

Advertiser: The First Take Music

Agency: TBWA\HAKUHODO