Hakuhodo Group Wins Grand Prix and 13 Other Awards at AD STARS 2021

Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that Hakuhodo Group companies have won one Grand Prix, one Gold, seven Silver, five Bronze, a total of 14 trophies, at AD STARS 2021.

AD STARS is an international advertising festival held annually in Busan, Korea. Awards are given in four sections—AD STARS, VIDEO STARS, PUBLIC SERVICE ADVERTISING (PSA), and SPECIAL. The 2021 competition received 19,080 entries from 60 countries. The theme of this year’s conference, held online August 25th–27th, was ‘Shift.’

Awards won

Grand Prix

• VIDEO STARS: Branded Entertainment Videos: Music Video: Music Video in Creativity

Title: The First Take

Advertiser: The First Take Music

Agency: TBWA\HAKUHODO

Gold

• AD STARS: Design: Communication Design: Posters

Title: Sake Sushi House (Series name: Flavour of Home)

Advertiser: Sushi Sei

Agency: Hakuhodo Indonesia

Silver

• AD STARS: Print: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets

Title: Maguro Sushi House (Series name: Flavour of Home)

Advertiser: Sushi Sei

Agency: Hakuhodo Indonesia

• AD STARS: Outdoor: Ambient (Non-standard & Free-format outdoor advertising): Interactive Outdoor Experience

Title: Braun X Formosa Chang

Advertiser: Heng Leong Hang Co. Ltd.

Agency: United Communications Group

• AD STARS: Design: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/Commercial Public Services/Pets

Title: Sake Sushi House (Series name: Flavour of Home)

Advertiser: Sushi Sei

Agency: Hakuhodo Indonesia

• AD STARS: Design: Communication Design: Digital Design (Data Visualisation, Digital Installations & Events, UX, UI & Journey Designs)
• AD STARS: Interactive: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/ Commercial Public Services/Pets

Title: A Ciphered Release of Music Video: STRAY SHEEP CODE

Advertiser: Sony Music Labels Inc., Reissue Records Inc.

Agency: SIX Inc.

• AD STARS: Data Insights: Use of Data: Data Visualization

Title: UNIQLO ThermoArt

Advertiser: UNIQLO Co., Ltd.

Agency: TBWA\HAKUHODO

• VIDEO STARS: Branded Viral Videos

Title: Shop Unfriend

Advertiser: Central Department Store Ltd.

Agency: Wolf BKK

Bronze

• AD STARS: Social & Influencer: Sectors: Electronics/IT/Office Equipment/Home Electronics & Audio-visual/Business Equipment & Services

Title: Braun X Formosa Chang

Advertiser: Heng Leong Hang Co. Ltd.

Agency: United Communications Group

• AD STARS: Social & Influencer: Sectors: Finance/Services/Entertainment & Leisure/Travel/Restaurants/ Commercial Public Services/Pets

Title: A Ciphered Release of Music Video: STRAY SHEEP CODE

Advertiser: Sony Music Labels Inc., Reissue Records Inc.

Agency: SIX Inc.

• AD STARS: Interactive: Interactive Craft: Interactive Technology

Title: UNIQLO ThermoArt

Advertiser: UNIQLO Co., Ltd.

Agency: TBWA\HAKUHODO

• AD STARS: Brand Experience & Activation: Sectors: Pharmaceutical/Toiletries
• Public Service Advertising: Healthcare

Title: 30sOAP

Advertiser: Dreams Inc.

Agency: TBWA\HAKUHODO