Hakuhodo DY Holdings Partners with WingArc1st to Develop Marketing Solutions

Hakuhodo DY Holdings Inc. has entered a business collaboration agreement with WingArc1st Inc. to jointly develop marketing solutions on an ongoing basis.

As marketers increasingly look to use and utilize sei-katsu-sha data in their marketing activities, the Hakuhodo DY Group has announced strengthening data-driven marketing response capabilities as a growth driver in its new Medium-Term Business Plan. The business collaboration agreement with WingArc1st, which boasts advanced technologies and system development capabilities including data visualization in the field of business intelligence, is one initiative in this endeavor.