Hak Baker Blends 3D Animation with AI in Latest Hallucinogenic Music Video Directed by Hugh Mulhern

The next instalment in Hugh Mulhern’s hallucinogenic collaboration with east London artist Hak Baker is a no holds barred blow by blow of a very messy night out. 

Hugh Mulhern said: “'Doolally' is a party anthem, but within the context of Hak’s album and its wider themes, I think it’s also about escaping, disassociating and connection through disconnection. I wanted to use this as an excuse to see how far we could push all the techniques and visual language I established for Hak with our previous video for 'Telephones 4 Eyes'. We mixed 3D animation, AI generative animation, props, and puppets at an active warehouse party. I wanted to make something that felt like you were falling through different layers of reality swept up in the momentum of a night out that lasts 36 hours”. 

Matthew Fone said: “Hugh is now officially on your radar. Don’t wait until he becomes too big and turns your commercial scripts down!” 

Strap in and enjoy the trip.