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Haircare Brand Sunsilk Boosts Girls to Look Good, Feel Good Through #Lockdownhairstyles

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Conceptualised by Wunderman Thompson South Asia, the video series encourages young girls to make an effort to look good for themselves each day

Haircare Brand Sunsilk Boosts Girls to Look Good, Feel Good Through #Lockdownhairstyles
The 'Sunsilk girl' is always on the go and making the most of the opportunities life has to offer. However, during the lockdown she feels restricted and has to make do with not going out, seeing her friends and generally living her life to the fullest. Hence the idea of DIY #lockdownhairstyles was born. Conceptualised, written, directed and edited by Wunderman Thompson South Asia, a video series for each day of the week was created.

Sunsilk wants to encourage young girls to make an effort to look good for themselves, for any and every reason, particularly during a lockdown. The DIY three step easy hairstyle videos enable girls to feel a world of a difference with something as simple as a hairdo and have fun while doing it. All episodes in this series were self-shot on a phone and through zoom.Through each episode and each new look, the emphasis was on ways to find the good, even during this challenging time.

Through Sunsilk's #lockdownhairstyles girls are being encouraged to participate and send in their innovative hairdos.

Boss Girl Monday:

Trendy Task Tuesday:

The rest of the weekday tutorials can be seen here.
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Client: Unilever

Brand: Sunsilk

Agency: Wunderman Thompson South Asia

Regional Creative Director: Tista Sen

AVP & Sr CD (Art): Ashish Pathak

AVP & Sr CD (Copy): Chandni Kapur

Sr. Copywriter: Vrinda Varnekar

Creative supervisor (Art): Aindrila Chatterjee

Sr VP & Managing Partner: Kishore Tadepalli

VP & CSD: Roneeta Ghosh

Account Director: Megha Sharma

Account Exec: Brijraj Badoria

Sunsilk UL Team

Hair VP: Harman Dhillon

Senior Brand Manager: Sushri Panda

Brand Executives: Pratik Kapadia and Sandhya Poojary

Categories: Short films, Short Films and Music Videos

Wunderman Thompson South Asia, Fri, 01 May 2020 15:50:28 GMT