Thu, 06 Aug 2015 11:49:01 GMT
At 11am Hailo launch the first phase of their latest campaign ‘The Three Year-Old Taxi Driver’, a hidden-camera stunt featuring an irreverent and cute video of a toddler as he drives around Dublin picking up some pretty shocked fares. The online campaign launches across Twitter, Youtube and Facebook in celebration of the Taxi App’s third birthday.
Guns or Knives Art Director, Dave Kee comments on the conception of the campaign: “Our starting point really came from the initial idea, what if a three year old brand took on a three year old’s behaviour? What would the outcome of this look like and what would be the most impactful way we could demonstrate this?”
‘The Three Year-Old Taxi Driver’ follows in the vein of successful viral campaign ‘The Heterophobic Taxi Driver’ created by Guns or Knives for Hailo in the lead up to the Irish Referendum on Same Sex Marriage. In a bid to drum up voting support, Hailo released the hidden camera film to promote its free taxi rides to polling stations.
Dave adds: “Working with Hailo has been incredible. They are always open to brave new ideas, which in itself is a very rewarding experience during the conception phase. Their openness drives us to constantly push the boat out creatively, inspiring bold and engaging ideas. We were lucky enough to get to work with them on their campaign for marriage equality. The opportunity to affect positive social change really is a dream brief for any creative agency.”
The latest campaign aims not only to celebrate the company’s third birthday but also to celebrate and reward loyal customers. Following the film, the second phase of the campaign will include an online draw allowing customers who had travelled under 1000km to win their exact kilometre mileage in Hailo credit; and, for those who have travelled further, there is the chance to win an all-expenses paid trip to a mystery location at a distance equal to their Hailo mileage. To kick off the draw, all customers were invited to see exactly how far they’d travelled using Hailo.
Creative Director, Kevin Keenan, comments: “The aim of the film was literally to turn heads on the street - capturing the reactions of passengers and pedestrians. This marketing initiative was the perfect platform to demonstrate to faithful customers just how far they’d come with Hailo in the three years since they launched.”view more - Creative
Sound Engineer: Alan Scully
Director: Stu Teehan
Producer: Dave Davin
Production Company: RAIC Productions
Production Manager: Mick Swan
Art Director: David Kee
Copywriter: Shane Brennan & John McMahon
Creative Agency: Guns or Knives
Managing Director: Zara Flynn
Producer: Claire O'Doherty & Al Byrnes
Categories: Travel, TourismROTHCO, Thu, 06 Aug 2015 11:49:01 GMT