Smart home platform Plume has launched its new security offering for its US and UK members called Advanced IoT Protection, an AI-powered security service designed to protect home IoT devices. For the launch, Plume is releasing an online spot about Advanced IoT Protection entitled 'Inner Voices of IoT Devices'.
The comedic spot takes viewers inside the minds of so-called smart devices, letting the audience hear their thoughts and conversations in the quiet of a modern home. When a hacked coffeemaker unleashes chaos across the home’s entire network, the devices panic and mayhem ensues - until we cut across the street to the calm of a home protected by Plume’s Advanced IoT Protection, where such hacks never occur.
The video was created in partnership with San Francisco-based creative agency Gold Front. In addition to the hero video, the campaign includes social content intended to raise awareness of the vulnerabilities smart devices present to home network security - and Plume’s one-of-a-kind solution.
Editor: Tim Fender
Colourist: Sean Wells
VFX Artist: Murad Currawalla
Sound Design: Matt Tammariello
Director: Adam Patch
DOP: Matt Baker
Production Design: Amanda Beane
Production Company: Gold Front
Account Lead: Alex Romero
Associate Producer: Annie Leung
Copywriter: Rafael Fernandez, Weldon Pless
Creative Agency: Gold Front
Creative Director: Josh Lowman, Rafael Fernandez
Junior Designer: Ismat Junaid
Producer: Winnie Wong
Categories: Safety, Corporate, Social and PSAspublisher, 1 year ago