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Häagen-Dazs Welcomes You to 'Maker Street' with a Charming Animation

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GS&P sings a catchy tune with animation company HouseSpecial

Häagen-Dazs Welcomes You to 'Maker Street' with a Charming Animation

Häagen-Dazs and Goodby Silverstein & Partners introduce you to “Maker Street,” the new campaign for the Artisan Collection.

Häagen-Dazs has taken inspiration from its original artisan roots and has collaborated closely with six notable culinary artisans from around the country to introduce this new line of flavors. GS&P wanted to take the passion and focus of those artisans to the next level by having it carry through all aspects of production.

As a form of homage to the nature of our artisans’ original products, GS&P chose to create Maker Street using stop-motion, a medium in which almost everything is created by hand. To bring this to life, the agency teamed up with HouseSpecial to make sure that every tiny detail of the production was crafted with patience, love and undivided attention.


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Client

Advertiser: Haagen Dazs

Post Production / VFX

Flame: Rex Carter

Offline

Editor: Cam Williams

Creative Agency

Art Director: Shravan Hegde

Business Manager: Jane Regan

Copywriter: Sarah Anderson

Creative Agency: GS&P

Creative Chairman: Rich Silverstein

Group Account Directors: Leslie Barrett

Strategy Director: Kelly Evans-Pfeifer

Production Company

Creative Director: Kirk Kelley

Director: Mark Gustafson

DOP: John Nolan

Executive Producer: Lourri Hammack

Head of Production: Tod Puckett

Producer: Sara Krider , (Sr) Rebecca Bowen

Production Company: HouseSpecial

Production Designer: Bruce Zick

Music

Audio Post Production: Heard City & Elevel

Composer: Roberto Murguia & Roisin Malone

Creative Director: Stephan Altman

Executive Producer: Shelley Altman

Music Production: Mophonics

Producer: Heath Raymond, Natasha Alden & Luke Dillon

Sound Design: Nic DeMatteo @ Elevel

Sound Engineer: Keith Reynaud, Jeremy Siegel, Dave Baker & Jon Shamieh

Sound Mix: (Assist) Talia Rodgers 

Animation

Animation Company: HouseSpecial

Animator: Julianna Cox, Chris Ohlgren, Bartek Prusiewicz, Suzanne Twining

Art Director: Curt Enderle

Genres: Animation, Music & Sound Design

Categories: Food, Desserts

lbbonline.com, Wed, 15 Apr 2015 09:04:19 GMT