The campaign was developed under the leadership of Sid Lee New York's Lukas Derksen, Managing Partner and Dan Chandler, Executive Creative Director
Reasserting its position as the OG of fantasy sports, Yahoo! has teamed up with creative agency Sid Lee to make over Yahoo’s Fantasy Sports franchise. The campaign Feel The Wins which will be brought to life across TV, digital, immersive real-world activations and real time social, begins on the 7th of July and will continue to build as the anticipation for the new football season reaches fever pitch.
"Feel The Wins aims to remind that when it comes to fantasy football, it's not all about the season ending, there are a whole host of other ways to get that sweet taste of victory”, declared Jim Bosiljevac, ECD at Yahoo!. “Whether it's delivering a well-timed piece of smack talk to your boss that lands like a right hook or unearthing a gem on the waiver wire that saves your season, this campaign celebrates the thousands of small fist pumps that get fantasy fans coming back again and again”, he added.