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GWI Signs with Truant London for Global Activation Programme

02/11/2021
Advertising Agency
London, UK
123
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Truant is tasked with developing the brand’s creative and media strategy

GWI – the leading supplier of target audience insights to the international marketing industry and formerly known as GlobalWebIndex – has appointed Truant London as its agency of record to help activate its brand around the world.

Following the release of new data sets including GWI Gaming, GWI Sport and GWI Kids, GWI is pursuing aggressive growth in key markets. Truant has been tasked with developing the brand’s creative and media strategy – alongside media partner December19 – in addition to building a multi-channel creative idea that will land in key markets from Q1 2022.

Launched in 2009, GWI delivers game-changing insights for its clients and is committed to leading the charge on reinventing and disrupting the research sector. GWI’s easy-to-use, lightning-fast platform gives clients access to both global and local data that makes data storytelling more accessible to more people across all businesses.

Truant was awarded the account after a review of the current agency landscape. This comes hot on the heels of GWI’s recent appointment of Suhail Khan as Chief Marketing Officer, further evidence of how the business is gearing up for ambitious growth in the years ahead.

GWI CMO, Suhail Khan, said: “We’re incredibly excited to be partnering with Truant. They were quick to demonstrate that they understand and share our ambition – both creatively and commercially – and we believe that they‘ll play a key part in the continued growth of our business and brand. In Truant, we’ve found a like-minded bunch, and we can’t wait to get going.”

Truant London CEO, Chris Jefford, added: “We loved the attitude of the GWI team from the get-go. Ambitious, innovative, looking to push against traditional sector convention, and keen to explore different ways in which to grow, GWI has the perfect Truant client mentality. We’re looking forward to a long relationship together as we seek to reach and engage the next generation of data storytellers.”

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