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Guy Ritchie Directs Jose Mourinho's Rousing Rooftop Speech for Heineken

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Publicis Italy launches inspiring new spot featuring sound design from GCRS' Raja Sehgal

Guy Ritchie Directs Jose Mourinho's Rousing Rooftop Speech for Heineken

Heineken has launched its latest spot, 'The Speech', directed by Guy Ritchie and featuring Manchester United manager Jose Mourinho.

In the 2-minute short, Jose Mourinho, delivers an inspiring address to fans across the globe, urging them to prepare for match night, regardless of what time zone and part of the world they are in.

The new campaign was created by Publicis Italia and marks the 11th year of Heineken's sponsorship of the tournament. The campaign will include global and regional variations of the film to suit different fan viewing behaviour around the world. 

Grand Central's Raja Sehgal created the sound design for the spot. He commented: "An outstanding performance by Jose Mourinho drove the sound brief, with the key consideration being that the speech was delivered with absolute clarity to captivate and surprise the audience. Working with the cleanest takes, background fan noise was removed to isolate the speech before select moments of reverb and echo were added highlighting certain words.

“The sound design deliberately starts smaller than the picture would suggest to allow a build as Jose’s performance develops, creating an over-the-top climax before an unexpected comedy moment of the dog’s whimper along with the squeak of Jose’s slippers. The music track is dynamically edited to enhance the delivery and sound to create a bold, exciting spot."

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Creative Agency

Art Director: Alice Teruzzi

Copywriter: Giovanna Favoroso

Creative Agency: Publicis Italy

Executive Creative Director: Cristiana Boccassini

Executive Creative Directors: Luca Cinquepalmi, Marco Venturelli

Group Account Directors: David Pagnoni

Head of TV / Production: Silvia Cattaneo

Worldwide Chief Creative Officer: Bruno Bertelli


Audio Post Production: Grand Central Recording Studio London

Sound Design: Raja Sehgal

Production Company

Director: Guy Ritchie

DOP: John Lynch

Executive Producer: Dave Morrison/Jani Guest

Production Company: Independent/Reset

Production Manager: Lara Baldwin

Producer: Adam Saward


Edit Company: Stitch editing

Editor: Leo King

Post Production / VFX

CG Supervisor: Carsten Keller

Post Production Company: MPC London

Producer: Phil Whalley

VFX Supervisor: Rod Norman

Genres: Scenic, Visual VFX, Comedy

Categories: Beers, Alcoholic Beverages

Grand Central Recording Studios, Wed, 14 Sep 2016 11:15:33 GMT