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Guy Fieri Stars in Super Bowl Ad from Bud Light Seltzer Hard Soda


The self-confessed 'Mayor of Flavortown' is keeping his ear out for 'Loud Flavours' in fun spot, writes LBB's Addison Capper

Guy Fieri Stars in Super Bowl Ad from Bud Light Seltzer Hard Soda

Bud Light Seltzer takes a trip to the 'Land of Loud Flavors' in a new Super Bowl ad starring celebrity chef Guy Fieri. 

Created for Bud Light Seltzer's Hard Soda range, the spot sees a refrigerator transform into a portal to a magical world - Land of Loud Flavors - after a group of friends crack open a cold can of Hard Soda. The group is beckoned to present their sodas to the self-confessed Mayor of Flavortown Guy Fieri. Apparently, at least according to Guy, these sodas have the 'loudest flavours ever'. 

“When fans think Bud Light Seltzer, they think big, bold, loud flavours that are consistently pushing the category and going above and beyond consumer expectations,” said Andy Goeler, VP of marketing at Bud Light. “There’s no more appropriate way to bring fans a taste of our latest innovation, Bud Light Seltzer Hard Soda, than by introducing our new universe 'Land of Loud Flavors' on the biggest and loudest stage possible.”

To officially welcome fans into the 'Land of Loud Flavors', Bud Light Seltzer and Guy Fieri are offering one lucky consumer the chance to see their name in the Big Game, forever immortalised in neon lights in both the 'Land of Loud Flavors' and Super Bowl history. Now through February 8, fans can enter the 'Get Your Name in the Big Game' sweepstakes by posting on social using #LandofLoudFlavors and #Sweepstakes or by entering at

“Teaming up with Bud Light Seltzer for my first Super Bowl commercial feels like being the #1 draft pick. This team has always made the best commercials and I’m stoked I get to play for them,” said Guy. “Bud Light Seltzer Hard Soda and I are all about loud flavors and I can’t wait for fans to see how the ‘Land of Loud Flavors’ comes to life!”

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Categories: Spirits, Alcoholic Beverages

LBB Editorial, Wed, 02 Feb 2022 10:51:48 GMT