Connect has appointed Guy Bevan as its new head of insight.
Bevan, who has also worked with VCCP, Draft FCB and Publicis Modem will strengthen strategic thinking at the agency, as well as driving forward Connect’s ambitious growth plans for the coming year.
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Adding new expertise in financial services and retail to the business’s current strengths in luxury, automotive and B2B, Bevan will also draw on his experience to bolster Connect’s insight-led planning capabilities, for clients including Jaguar, Land Rover, Bugatti, Baxi and Tarmac/Lafarge.
Antony Green, Managing Director of Connect, says: “It’s great to know we’re becoming a destination agency for some strategically brilliant minds who have worked with big-name brands and agencies, and are keen to share their talent with our clients and planning team.
“Guy’s expertise in retail and finance, and his great skill in combining creative thinking with technical innovation will be an invaluable asset to our continued growth.”
Bevan’s previous achievements include designing the full CRM programme for Dell, developing the strategy behind Red Pencil Prices for Wickes and rebrand projects for Direct Line and More Than.