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GUT and Lyft Team Up with LGBTQ+ Artists to Celebrate International Pronouns Day with 'Pronoun Plates'

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Pronoun Plates with original artwork are currently up for auction through Charitybuzz to support the Human Rights Campaign and National Center for Transgender Equality

GUT and Lyft Team Up with LGBTQ+ Artists to Celebrate International Pronouns Day with 'Pronoun Plates'

GUT has launched an awareness campaign with Lyft in partnership with several LGBTQ+ artists for International Pronouns Day. Each artist created license plates featuring custom art and the artists' personal pronouns, as the 'Pronoun Plates' designs reflect the artists’ relationships with their own pronouns. 

The Pronoun Plates with original artwork are currently up for auction through Charitybuzz to support Human Rights Campaign (HRC) and National Center for Transgender Equality (NCTE). Lyft will also donate $100,000 equally to these two organisations in celebration of International Pronoun Day, to build on Lyft ride grants alongside HRC's Transgender Justice Initiative to twenty community based organizations serving the LGBTQ+ community, with a focus on trans women of colour.

The campaign includes short films with a few of the artists discussing their designs and telling their own stories.

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Agency

Credits: Pronoun Plates

Agency Credits: GUT

Anselmo Ramos : Co-Founder & Creative Chairman

Carmen Rodriguez : Chief Client Officer, Global Partner

Paulo Fogaca : COO, Global Partner

Ricardo Casal : ECD, North America & Global Partner

Juan Pena : ECD, North America & Global Partner

Bruno Mazzotti : Creative Director

Dean Paradise : Creative Director

Sam Lemoine : Creative Director

Jose Ramirez : Associate Creative Director

Jeff Schermer : Associate Creative Director

Charlotte Simons : Social Art Director

Daphne Lefran : Social Copywriter

Monique Beauchamp : Account Director

Carolina Foster : Management Supervisor

Veronica Perez : Senior Account Executive

Claire Golden : Project Manager, Account Services

Renata Neumann : Head of Production

Solana Froment : Producer

Christina Chin : Producer

Pablo Rosas : Group Strategy Director

Maria Fernanda Perez : Senior Planner

Christian Pierre : Chief Digital Intelligence Officer

Guido Fusetti : Head of Art

Kristy Garcia : Sr. Social Project Manager

Christina Cornejo Ayala : Creative Manager

Junia Parodi : Creative Manager

Client

Client Credits: Lyft

Karin Onsager-Birch : VP, Creative

Gianmaria Schonlieb : Creative Director

Nancy Strange : Creative Director, Head of Brand Voice

John Olson : Lead Designer

Paige Heavin : Brand Marketing Manager

Shelley Ong : Director, Brand Marketing

Bryna Corcoran : Director, Head of Brand Social Media, Influencer Marketing

Chaia Raibon : Social Media Manager

Steph Ramirez : Social Media Manager

Connor Hall : Marketing Program Manager

Kristin Sheff : Senior Marketing Program Manager

Kacey Hart : Producer

Production

Director: Ramiro Carranza

Production & Post Production: MERGE

Artists: Theo Grimes, Zipeng Zhu, Shanée Benjamin, Mich Miller, Melita Tirado, Olivia M Healy, Bàrbara Alca, Milo Wren, Spencer Ashley

Categories: Travel, Ride Sharing and Taxi Apps

GUT, Mon, 25 Oct 2021 11:05:41 GMT