Guns or Knives Scoop Big Prizes at the 2018 APMC Awards

Over the last twenty-five years, the annual APMC Star awards, based out of Dublin, have rewarded and recognised best in class promotional marketing campaigns in Ireland and internationally. 

On Friday night, activations agency Guns or Knives, ROTHCO | Accenture Interactive picked up an impressive seventeen awards – including Best Creative Execution for Click & Go’s ‘Click & Gone’ campaign and the Grand Prix for Samsung’s, ‘Song For the City’. The ‘Song For The City’ campaign for the Galaxy Note 8 smartphone saw the agency turn Dublin's Samuel Beckett Bridge into a giant playable harp. The bridge was linked to a real harp, played by harpist Aisling Ennis, via software that lit up cables of the bridge as she plucked each corresponding string. The process was demonstrated via the smartphone's screen. As well as the Grand Prix, the campaign picked up four gold awards.

The agency also picked up awards for work on Desperados, ‘BYOBEAT’ (2 x Silver) and ‘Tortured Thieves’ (Bronze), Click & Go’s ‘Click & Gone’ (3 x Gold, 1x Silver), Samsung’s ‘Unbox your phone’ (Silver), and Mytaxi ‘Hailo is now mytaxi’ (1 x Gold, 1 x Silver) ‘Bump the Grind’ (Bronze) ‘The Ride Calculator (Bronze)

Managing Director of Guns or Knives | Accenture Interactive, Zara Flynn, comments: "I couldn't be happier for our brave, boundary-pushing clients. Their enthusiasm for brilliant work matches my team's energy to create impactful brand experiences. We are very lucky to have some amazing client partnerships. Samsung Ireland deservedly won the Grand Prix and it was the cherry on top of a glittering night. We'll take the time to celebrate this one!" 

Samsung Ireland, A Song For The City - GOLD

Samsung Ireland. UnBox your phone - SILVER  

Desperados BYOBEAT - SILVER

Orchard Thieves Tortured Thieves - BRONZE

mytaxi - Hailo is now mytaxi - GOLD 

Click & Go - Click & Gone - GOLD 

Click & Go, Click & Gone - SILVER

Desperados, BYOBEAT - SILVER 

Samsung Ireland, A Song For The City - GOLD

Mytaxi - Hailo is now mytaxi - SILVER 

Mytaxi - The Ride Calculator - BRONZE

Click&Go - Click & Gone - GOLD

Samsung - A Song For The City - GOLD 

Samsung Ireland A Song For The City - GOLD 

mytaxi Bump the Grind - BRONZE

Desperados BYOBEAT - SILVER 

Click & Go - Click & Gone - GOLD