Fold7 has created a TV, radio and online campaign for Gumtree. The campaign is the agency’s first work for Gumtree since winning the business in January.
The aim of the campaign, entitled “Success!” is to bring to life the thousands of success stories shared every day by Gumtree’s 8.6 million users. It stars comedian Sanderson Jones as a brand advocate who delights in seeing others get the car, job or item they want on the site.
The three TV executions, each focusing on the verticals of “Motors”, “Jobs” and “Goods”, break on TV from 25th March, with integrated radio and online launching at the same time.
The Motors spot (entitled “Success on wheels”) will be aired in 30-second and 10-second versions, with the spots for jobs and goods in 10-second versions.
Sam Diamond, Gumtree’s Head of Brand & Communications, said: “We’re delighted with this new campaign created by Fold7. We wanted to reinforce the pure joy of a successful Gumtree experience and Fold7 have done a great job in bringing this to life.”
Creative Director – Ryan Newey
Creative Team- Dan Fryer & Gate Lambert
Director - Klaus Spendser
Producer - Mad Cow Films
Account Director - Paul Diamond
Post prodution - Absolute
Sound - 750mph