Peach
dlmdd
I Like Music
liahome
mo-sys
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Guinness Shouts Free Stout with Temperature Controlled Promotion

Creative 185 Add to collection

As Australians deal with winter weather, this temperature-activated Thinkerbell campaign encourages drinkers to enjoy stout at its prime

Guinness Shouts Free Stout with Temperature Controlled Promotion

Winter and Guinness go hand in hand, which is why the brand is celebrating Australia’s coldest month of the year with a unique, weather-moderated giveaway. 

To encourage drinkers into the pub to enjoy a stout at its prime, GUINNESS has launched GUINNESS WEATHER, allowing punters to redeem a free pint of Guinness Draught as soon as the temperature drops to ideal consumption conditions. 

Winter is the best season for enjoying a Guinness, however a lesser known fact is the optimum temperature to pour a pint of the black stuff is between five and seven degrees, so when the temperature drops to five and seven degrees outside, the promotion activates. 

“Everyone thinks about Guinness on St Patrick’s Day but the campaign aims to remind drinkers that winter is the best time to enjoy a Guinness, and a great time to get people together enjoying a pint in their local pubs,” said connections director Ed Stening. 

“We wanted to give people a reason to look forward to a cold snap, with a chance to enjoy a Guinness at its best,” said Paul Swann, Thinkerbell executive creative tinker. 

Guinness lovers can check out the website housing an official Guinness Digital Thermometer which gauges the temperature on the border of NSW and Victoria. A free Guinness is not far with the promotion’s Pub Finder tool, which locates the closest participating venue. The promotion is now live and will run throughout July or until keg stocks last. 

The promotion is supported by a multi-channel campaign running across outdoor, radio, PR, digital channels, and media partnerships. 

Visit here to check out the promotion. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Client: Lion

Creative Agency and PR: Thinkerbell

Media Agency: UM

Digital Agency: Pink Zebra

Categories: Beers, Alcoholic Beverages

Thinkerbell, Wed, 13 Jul 2022 07:52:15 GMT