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Guinness "Paint the Town Black"

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Rushes help get you in the mood to ‘paint the town black’ this St. Patrick’s Day with Guinness.

Guinness "Paint the Town Black"

 

Rushes helps get you in the mood to ‘paint the town black’ this St. Patrick’s Day with Guinness.
 
Launching as part of this year’s campaign, Rushes completed post work on a ‘personalised film’, which uses Google Maps and Facebook to cast a fan in a film trailer about a "great Guinness-inspired night out". 
 
Shot by Michael Sugarman of Holster, during the film the tension builds until black liquid unexpectedly explodes from your local pub interior covering everyone in sight and instigating a huge party! 
 
Working alongside interactive compositors at Luma, the final film will pull information from Facebook to create a personalised movie trailer that functions as a bespoke invite for you and your friend to join each other at your local pub for St. Patricks Day. 
 
Led by Rushes Nuke artist Simone Coco and Flame artist Jonny Hicks, with work from Flame, Nuke and After Effects, the team composited blue screen paint elements with effects caught in camera.
 
Experience your personalised movie trailer at http://paintitblack.appstraffik.com/fb-video.html
 
 
Credits ::
 
Agency:  Saatchi & Saatchi 
Agency Producer:  Anne O’Neill
Creatives:  Gemma Phillips and Mark Slack 
www.saatchi.co.uk
 
Production Company:  Holster
Director:  Michael Sugarman 
Producer:  Louis Figgis and Giles Smith
Edited @ Final Cut
 
Post Production:  Rushes
Producer:  Emma Watterson
Colourist:  Simone Grattarola
Nuke:  Simone Coco
VFX:  Jonny Hicks and Richard White
After Effects:  Brad Le Riche, Barry Corcoran, Matt Lawrence
www.rushes.co.uk
 
 

 

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Rushes, Tue, 05 Mar 2013 12:18:27 GMT