Verve Showrunner
Wed, 04 May 2022 08:04:57 GMT
Guinness GB have created a new series of films as part of their 'Never Settle' positioning, which tackle how the game of rugby can be more inclusive, diverse, and accessible going forward.
The films talk to some of the game's biggest stars from both the men’s and women’s national teams of England, Scotland and Wales - getting their takes on how rugby can widen its net, break down stereotypes, and appeal to both players and fans from more diverse backgrounds.
Covering topics like gender balance, less traditional routes into the game, LGBTQ+ participation, and toxic masculinity, players including George North, Ellis Geng, Jasmine Joyce, Shaunagh Brown, Maro Itoje, Jamie Ritchie, Rhona Lloyd, Christine Belisle, Claudia MacDonald all give their takes.
Created by agency, Verve|Showrunner, and shot by production company, Orillo, with interviews conducted by sports broadcasters Laura Jane Jones & Nolli Waterman.
view more - CreativeCreative Agency: Verve|Showrunner
Creative Directors: Sam Moorhead & Mikey Fleming
Agency Producer: Jane Gray
Production Company: Orillo Films
Post Production: Orillo Films
Producer: Keenan Foley
Director: Ben Marshall
DOP: Marcos Shephard, Jordan Clarke
Gaffer: Nuno Rodrigez
Senior Brand Manager: Sarah Griffith
Sponsorship Manager: Jordan Woodhouse-Butt
Genres: Dialogue, People
Categories: Cider, Alcoholic Beverages
Verve Showrunner, Wed, 04 May 2022 08:04:57 GMT