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Guide Dogs NSW/ACT 'Experience Unseen'



Hard-hitting campaign via The Monkeys

Guide Dogs NSW/ACT 'Experience Unseen'


The 'Experience Unseen' campaign is a different approach for Guide Dogs NSW/ACT. The idea and message is simple: what a person with impaired vision experiences as they explore familiar places – the city, the bush, the ferry – can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences.
The services that Guide Dogs NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer of great renown, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno.
Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT says: “Through the ‘Experience Unseen’ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.”
The spots will run in NSW across Metro and Regional television networks.
View the three spots below:
The City:
The Ferry:
The Bush:
Client: Guide Dogs NSW/ACT
Marketing Manager: Charles Ulm 
Marketing Executive: Daniel Cutlack
Agency: The Monkeys
Executive Creative Director: Justin Drape 
Creative Director: Noah Regan 
Copywriter: Henry Kember
Art Director: Bradley Averill
Snr Content Director: Jill Large
Content Manager: Alex Don
Broadcast Producer: Jade Wannell
Print Producer: Chris Benson
Director/Photographer: Simon Harsent
Production Company: OTTO/POOL
Director: Simon Harsent
Producer: Cameron Grey
Music: 'Drift' by Brian Eno 
Sound: Song zu
Post: The Editors
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The Monkeys, Tue, 06 Nov 2012 11:31:34 GMT