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Gucci’s ‘The Future is Fluid’ Film Explores Gender Through the Eyes of Gen Z

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The Jade Jackman-directed film premiered at Sundance over the weekend

Gucci’s ‘The Future is Fluid’ Film Explores Gender Through the Eyes of Gen Z
‘The Future is Fluid’, in association with Gucci and Chime for Change, premiered at Sundance Film Festival over the weekend.

Shot in Milan, Cape Town, Rio, London, Jaipur, with contributors from New York, Hong Kong, and Dubai, the short film, from Black Dog director Jade Jackman and Gen Z-run think tank Irregular Labs, explores the perception of the concept of gender among Generation Z.

Released in companion to ‘The Irregular Report’ a biannual report on and by Gen Z, ‘The Future is Fluid' gives a voice to this generation’s tenacity, curiosity, empathy, optimism and hope, redefining and representing the world through a prism of fluidity.

Chime for Change was founded by Gucci in 2013 with Beyoncé Knowles-Carter and Salma Hayek Pinault to convene, unite, and strengthen the voices speaking out for girls and women around the world. 

Global Voices: 

Chantel Foo
Sage Grace Dolan-Sandrino
Gabriel Zuhlke
Gabe Passareli Simões Vieira
Yasmine Adada
Fabio Candotti
Lerato Mokobe
Otter Mokobe
Gabe Negro
Abigail Turner
Kendra Chiagoro-Noel
Priyanka Paul

view more - @Genz
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Advertiser: Gucci in Partnership with Chime for Change and Irregular Labs

Post Production / VFX

Colourist: Jax Harney

Post Production Company: Cheat

Producer: Franky Chadwick


Sound Engineer: Fred Pearson

Sound Company: Machine Sound

Producer: Matej Oreskovic


Typography: Cynthia Ratsabouth

Production Service

Producer: Silvia Malnati at The Box Films, Jazmin Castillo, Jessica Schipper at The Swank Group, Vikash Kapur at India Film Services

Production Company

Production Company: Black Dog Films

Director: Jade Jackman

Executive Producer: Martin Roker

Producer: Holly Wolfers

Cinematographer: Adam Barnett

Casting: Felipe Sellos, Kalo Canterbury, Haima Simoes


Composer: Shy One


Editor: Kit Wells

Edit Company: Final Cut

Producer: Nikki Porter

Genres: Documentary, People, Fashion & Beauty

RSA Films, Tue, 29 Jan 2019 15:56:19 GMT