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Gucci's Intimate Film Captures the Joys of Sustainability

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Gucci and creative agency A Vibe Called Tech teamed up teamed up with director Samona Olanipekun for the spot

Gucci's Intimate Film Captures the Joys of Sustainability

Samona Olanipekun’s latest film ‘A Place Of Our Own’ for Gucci is a beautifully composed piece of work accompanied by the highest quality of cinematography and a voice of narration that perfectly captures the aesthetics of the commercial. Gucci and creative agency A Vibe Called Tech teamed up for this collaboration to pay tribute to the brand's sustainable Off The Grid collection. 

Gucci continues its foray into sustainable fashion, the film celebrates the eco-friendly collection with Sam’s unique brand of filmmaking which brings a blissful joy to the campaign. A Vibe Called Tech agency pride themselves on exploring Black creativity and culture and the film comes together creating an authentic exploration of the reality of present day Black joy, while simultaneously highlighting the hopes of a sustainable future. 


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Director: Samona Olanipekun 

Directors Agent: The Visionaries 

Producer: A Vibe Called Tech 

Director of Photography: Oliver Ford 

Edit: Marvin Jay Alvarez 

Grade: Tim Smith @ CHEAT 

Sound: Dayo James 

Models: Fabio Silva, Kieza Kanda 

Voices: Keith Charles & Yazzmin Newell

Genres: People, Fashion & Beauty, Storytelling, Dialogue

Categories: Clothing and Fashion, Designer

Lemonade Reps, Thu, 08 Jul 2021 12:08:03 GMT