Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Gucci and Fake Love Bring Mythology to Life with VR Project for the New York Times

Creative 0 Add to collection

Virtual reality experience features products co-designed by artist Ignasi Monreal for Gucci’s 2017 gift catalogue

Gucci and Fake Love Bring Mythology to Life with VR Project for the New York Times

Fake Love, the Brooklyn-based leading experiential agency dedicated to creative futurism, has launched its latest project as part of the New York Times' T Brand studio - a virtual reality video for Gucci.

It is the latest project from the agency, as the shop continues to work autonomously with brands servicing clients like Samsung, Kia or IBM, while also working within the T Brand Studio to create experiences that merge technology and fine art (a speciality of the agency) for a number of NYT advertisers.

The new video for the luxury retailer features products co-designed by artist Ignasi Monreal for Gucci’s 2017 gift catalogue, allowing users to drag and click to see a 360-degree view of Monreal’s actual London apartment, depicting imagery that served as inspiration for the collection. Viewers are then redirected to a standalone Gucci website, where they can browse gift ideas by category. 

You can check out the VR experience here.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Gucci and New York Times

Creative Agency

Creative Agency: Fake Love

Genres: Fashion & Beauty, Storytelling, Dialogue

Categories: Clothing and Fashion, Day Wear

lbbonline.com, Wed, 06 Dec 2017 09:57:09 GMT