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Gü Says 'Thank Ü' On Its 10th Birthday

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Publicis Chemistry campaign offers fans opportunity to design own Gü pud

Gü Says 'Thank Ü' On Its 10th Birthday

Activity includes the chance to design your own pud and win free treats
London, Friday 17, May 2013: Publicis Chemistry has created a campaign for Gü’s 10th birthday, helping the puds brand celebrate by thanking its fans and offering them the chance to design their own Gü pud.


The digital campaign will be supported via social media, in-store, on-pack and PR, and runs until July. Publicis Chemistry has designed a Facebook App to host the competition, which is accessible via the Gü page. It features an animated video, which features Head Chef Fred’s voice talking about what inspires him when creating Gü puds, and a link to Gü’s new Pinterest board where budding chefs can find more ideas.

 


Entrants need to be a ‘fan’ of the Gü UK Facebook page and name and describe their pud and tell Gü why they should win. One lucky winner will then get to create their pud with Head Chef Fred, which will then be sold as a limited edition in 2014. The winner will also take a slice of the profits.

 

Enter the competition at: https://www.facebook.com/GuUK/app_357351187717785


The inspiration video will also be seeded online to encourage people to become a Facebook fan and enter the competition, together with a second animated video that celebrates Gü’s past 10 years.


Gü is celebrating the day itself by today surprising a number of its fans, who entered an earlier competition, with a delivery of puds or vouchers. A Gü branded van (complete with #happy10thbdaygu hashtag) will deliver puds to winners within the M25, with those outside the M25 receiving £10 vouchers in the post.


Lizzie Hanbury-Tenison, Gü Puds Global Brand Manager, said: “Here at Gü, we wanted to celebrate our 10th birthday by thanking the people who have made this milestone possible – our loyal customers. Since so many of them are members of our 120,000-strong social media communities, we couldn’t think of a better place to house and promote our birthday competitions.”

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lbbonline.com, Fri, 17 May 2013 10:56:28 GMT