Dessert brand invites customers to open a decadent treat-filled fridge
Dessert brand Gü has worked with Publicis Chemistry to launch decidedly different Advent Calendars this festive season.
Housed on market-specific and mobile-friendly microsites in the UK, France and Germany, Gü’s interactive Advent Calendars invite people to open a fridge to reveal a decadent daily prize each day in the run up to Christmas. Try it out here.
Seeded via regional-specific activity on Facebook, Twitter, YouTube and the Gü website, the campaign kicked off with a teaser video showcasing time lapse footage of the Calendars’ construction. See below.
Social integration throughout the microsites has been designed to encourage participants to share the Calendar with their friends and followers.
Gü’s Global Creative manager, Lizzie Hanbury-Tenison said: “This Christmas we wanted to reward our loyal pud lovers and social media communities with a fun, very Gü twist on the traditional advent calendar. Thanks to some very generous brand partners we have been able to pull together some fantastic prize collaborations made even more entertaining by daily video clues featuring our very own Head Chef, Fred Ponnavoy.”