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GTB Brazil and Ford Transform Instagram Stories into an Interactive Game

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Ford Finger Drive utilises Instagram Stories' functions to create game controls

GTB Brazil and Ford Transform Instagram Stories into an Interactive Game

Learning about fuel economy, autonomous technology and engine power just became fun with this nifty experience built inside of Instagram. Ford Brazil has launched a game on its profile (@fordbrasil) titled 'Ford Finger Drive'.

Without using any kind of programming, the game utilises the functions Instagram Stories already have (like tapping the screen to move to the next frame or holding your finger to pause the video) to create game controls. There will be three different games, launching from April 5th.

In the first game, users are challenged to stop the Ford Ka at a gas pump. The second game explores the Pre-Collision Assist with Pedestrian Detection of the Ford Fusion. By playing, the user can brake the car and see the Pedestrian Detection in action when a pedestrian appears ahead. In the final game, users tap fast on the screen and see the Fiesta EcoBoost overtake the car in the next lane.


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Client

Advertiser: Ford

Offline

Editor: Ricardo Pereira

Creative Agency

Account Management: Daniel Baena, Priscila Oliveira, Florencia Lear

Account Managers: Bruna Matos, Isabela Robles

Art Director: Chico Medeiros

Content Manager: Livia Lanzoni

Copywriter: Pedro Chamme

Creative Agency: GTB, Sao Paulo, Brazil

Creative Technologist: Ícaro de Abreu

Executive Creative Director: Vico Benevides

Planner: Dorian Dack, Caio Costa, Laísa Nascimento

Planners: Mariana Fortti, Ariane Kopke

Producer: Luana Agatha, Marcella Pappiani, Bruna Amorim

Associate Creative Director: Rodrigo Strozenberg, Arnaldo Boico

Categories: Automotive, Cars

lbbonline.com, Wed, 05 Apr 2017 15:21:01 GMT