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GS&P's 'Sipsters' Gulp It Down for New Sonic Drive-In Campaign

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eLevel Films' Claude Shade & Jon Wolanske shoot a crew of colourful characters

GS&P's 'Sipsters' Gulp It Down for New Sonic Drive-In Campaign

SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange it’s nearly impossible for people to remember them all. 

SONIC teamed up with Goodby Silverstein & Partners to create the “Sipsters” campaign. A crew of colourful characters painted on the mouths of drinkers, each inspired by one of those fun and enjoyably offbeat beverages. While the execution is something different for the brand, the Sipsters campaign stays true to who SONIC is by putting humor at the center of the creative.


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Music

Audio Post Production: Nic DeMatteo, Jody Scott, Jon Shamieh

Offline

Editor: Quinn Motika, (Online) Kyle Westbrook

Executive Producer: PJ Koll

Producer: Samantha Liss

Post Production / VFX

Post Production Company: eLevel Films

Telecine: Nathan Shipley

Production Company

Director: Claude Shade/Jon Wolanske

DOP: Brett Simms

Executive Producer: PJ Koll

Producer: Genevieve Giraudo

Production Company: eLevel Films

Production Manager: Haley Klarfield

Client

Advertiser: SONIC

Creative Agency

Business Affairs: Chrissy Shearer, Jane Regan

Copywriter: Justin Ralph

Creative Agency: Goodby Silverstein & Partners

Designer: Kevin Koller

Executive Creative Director: Margaret Johnson

Group Account Directors: Leslie Barrett

Head of Content Production: Tod Puckett

Strategist: (Senior Comm) John-James Richardson

TV Producer: Melissa Nagy

Associate Creative Director: Jon Wolanske, Kevin Koller

Genres: Comedy

Categories: Restaurants, Retail and Restaurants

lbbonline.com, Thu, 19 Feb 2015 13:27:06 GMT