SONIC Drive-in is known as the ultimate drink stop. But with more than 1.3 million flavor combinations that run the gamut from Cherry Limeade to Pineapple Vanilla Fanta Orange it’s nearly impossible for people to remember them all. 

SONIC teamed up with Goodby Silverstein & Partners to create the “Sipsters” campaign. A crew of colourful characters painted on the mouths of drinkers, each inspired by one of those fun and enjoyably offbeat beverages. While the execution is something different for the brand, the Sipsters campaign stays true to who SONIC is by putting humor at the center of the creative.