GSP's Latest Work for Foster Farms

Goodby Silverstein & Partners has launched its latest work for its client of 20 years, Foster Farms. Kinda hard to believe, but the agency introduced the Foster Imposters way back in 1993. The client took a leap of faith with them when they told them that the best way to get a premium price for a premium product was to promote it with the dirtiest, cheapest-looking puppets you've ever seen. 

 

 

Keeping an enduring idea alive means after 20 years and more than 40 commercials, each new iteration of the campaign need a fresh perspective, and Foster Farms must continue to find ways to keep the brand relevant to changing consumers. 

 

 

As such, consumers are growing increasing health-conscious and cued into labels. And with great pride, our client was recently named the first and only poultry provider to carry the American Humane Certified seal from the American Humane Association. This latest Foster Imposters campaign will get people looking for the seal the next time they’re in the store. 

 

In these two new spots, the Imposters bring their classic exaggerated attempts to persuade people they were raised on Foster Farms. Of course they’re busted as hacks and end up landing on their dark meat.

 

Credits

 

Client: Foster Farms

Agency: Goodby Silverstein & Partners

Titles: “Heist,” “Bouncer,” “Interview”

 

Co-chairman/Creative Director: Rich Silverstein

Executive Creative Director/Partner: Margaret Johnson

Associate Creative Director: Will Elliott

Art Director: Kristin Graham

Copywriter: Mitch Gage

 

Account Director: Tanin Blumberg

Account Manager: Ashley Erickson

Assistant Account Manager: Jennifer Dirvianskis

 

Business Affairs Manager: Jaime Szefc

 

Executive Broadcast Producer: Elizabeth O’Toole

Senior Broadcast Producer: Jim Vaughan

 

Production Company: Go Films

Director: Gentlemen

DP: Chris Soos

Line Producer: Mark Hyatt

Executive Producer: Sandy Newman

 

Editorial: Beast

Editor: Adam Schwartz

Executive Producer: Jon Ettinger

Telecine: co3

Mix: Play.Jeff Fuller

Final online: Method

 

Visual Effects: Method

VFX Supervisor: Jason Schugardt

VFX Producer: Pip Malone

 

Music (“Interview” & ”Bouncer”): Massive Music

Music Producer: Jessica Entner

 

Music (“Heist”): Elias

Producer: Ann Haugen

 

Graphics: Woodshop

GFX Creative Director: Trevor Conrad

GFX Producer: Sabrina Elizondo