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GSP's Latest Work for Foster Farms

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Brand has been client of Goodby, Silverstein & Partners for 20 yearsv

GSP's Latest Work for Foster Farms

 

Goodby Silverstein & Partners has launched its latest work for its client of 20 years, Foster Farms. Kinda hard to believe, but the agency introduced the Foster Imposters way back in 1993. The client took a leap of faith with them when they told them that the best way to get a premium price for a premium product was to promote it with the dirtiest, cheapest-looking puppets you've ever seen. 
 
 
Keeping an enduring idea alive means after 20 years and more than 40 commercials, each new iteration of the campaign need a fresh perspective, and Foster Farms must continue to find ways to keep the brand relevant to changing consumers. 
 
 
As such, consumers are growing increasing health-conscious and cued into labels. And with great pride, our client was recently named the first and only poultry provider to carry the American Humane Certified seal from the American Humane Association. This latest Foster Imposters campaign will get people looking for the seal the next time they’re in the store. 
 
In these two new spots, the Imposters bring their classic exaggerated attempts to persuade people they were raised on Foster Farms. Of course they’re busted as hacks and end up landing on their dark meat.
 
Credits
 
Client: Foster Farms
Agency: Goodby Silverstein & Partners
Titles: “Heist,” “Bouncer,” “Interview”
 
Co-chairman/Creative Director: Rich Silverstein
Executive Creative Director/Partner: Margaret Johnson
Associate Creative Director: Will Elliott
Art Director: Kristin Graham
Copywriter: Mitch Gage
 
Account Director: Tanin Blumberg
Account Manager: Ashley Erickson
Assistant Account Manager: Jennifer Dirvianskis
 
Business Affairs Manager: Jaime Szefc
 
Executive Broadcast Producer: Elizabeth O’Toole
Senior Broadcast Producer: Jim Vaughan
 
Production Company: Go Films
Director: Gentlemen
DP: Chris Soos
Line Producer: Mark Hyatt
Executive Producer: Sandy Newman
 
Editorial: Beast
Editor: Adam Schwartz
Executive Producer: Jon Ettinger
Telecine: co3
Mix: Play.Jeff Fuller
Final online: Method
 
Visual Effects: Method
VFX Supervisor: Jason Schugardt
VFX Producer: Pip Malone
 
Music (“Interview” & ”Bouncer”): Massive Music
Music Producer: Jessica Entner
 
Music (“Heist”): Elias
Producer: Ann Haugen
 
Graphics: Woodshop
GFX Creative Director: Trevor Conrad
GFX Producer: Sabrina Elizondo
 
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Categories: Food

lbbonline.com, Thu, 25 Apr 2013 11:51:52 GMT