Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

GS&P's Innovative Game Enables Black People to Share Their Experiences This Black History Month

Creative 103 Add to collection

Black employees at the agency additionally created a film that captures the varied and complex experience that can sometimes feel and be overwhelming for Black people

GS&P's Innovative Game Enables Black People to Share Their Experiences This Black History Month
Black employees at Goodby Silverstein & Partners have unveiled a new Instagram and Facebook stories game called 'PREACH'. 2020 was a year of difficult conversations about race for many people, of all races. The murders of George Floyd, Breonna Taylor, Ahmaud Arbery, the ensuing protests and social unrest sparked a nationwide examination of the role race and privilege play in every facet of American life.

This Black History Month, GS&P wanted to create a meaningful platform where Black people from all walks of life could share their experiences in a fun, lighthearted and accessible way.

'PREACH' can be played through an Instagram filter and consists of two rounds. The first is a quick response 'Rapid Fire' round, with questions about Black experiences that people can either confirm or deny experiencing. Questions include:

- Have you ever been told you talk white? Yes or no?
- Has anyone ever been surprised that you read books? Yes or no?
- Has anyone ever touched your hair without asking? Yes or no?
 

The second round is made up of short answer questions, entitled 'Speak On It', which allows users to share opinions and experiences on a range of topics. Users are encouraged to be as candid as possible in their verbal responses. Questions include:

- What’s the line between cultural appropriation and appreciation?
- Have the 2020 BLM protests been good or bad for the Black community?
- What’s your unpopular opinion about being Black in America?

Additionally BLK created a film, 'One Day at a Time', that captures the varied and complex experience that can sometimes feel and be overwhelming for Black people. Add a pandemic and all the other challenges of 2020, and you have quite a journey.

The agency wanted to create a space for Black GS&P employees to share their experiences in an honest way. The team asked questions that cover topics from identity to self-care, gathering an authentic glimpse into how each person navigates life, one day at a time. 


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Goodby Silverstein & Partners, Mon, 22 Feb 2021 11:53:41 GMT