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GSP with Four New Spots for Häagen-Dazs

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Is the brand's gelato authentic enough for purists?

GSP with Four New Spots for Häagen-Dazs

 

Goodby, Silverstein & Partners new spots for Häagen-Dazs' gelato may be authentic enough for even the most passionate Italians. You decide…
 
 
 
 
 
The spots were directed by Michael Haussman of H.S.I. / Person Films.
 
Credits
 
Ad Agency:  Goodby, Silverstein & Partners
Client:  Häagen-Dazs
 
Creative Department
 
Co-Chairman / Partner:  Rich Silverstein
Associate Creative Director/ Copywriter:  Will Elliott
Senior Art Director:  Patrick Knowlton
 
Production Department
 
Director of Broadcast Production/Associate Partner:  Cindy Fluitt
Broadcast Producer:  Melissa Nagy
 
Account Services Department
 
Group Account Director: Leslie Barrett
Account Director: Erin Fromherz
Account Manager: Kristen Baker
Assistant Account Manager: Lacy Borko 
 
Brand and Communication Strategy
 
Group Brand Strategy Director: Kelly Evans-Pfeifer
Senior Brand Strategist: Molly Cabe
 
Business Affairs
 
Business Affairs Manager:  Mary Marhula
 
Outside Vendors
 
Production Company:  H.S.I. / Person Films
Director:  Michael Haussman
Director of Photography:  Paolo Caimi
Executive Producers:  Cecile Leroy, Michael McQuhae
Line Producer: Gianluca Leurini
Editing House: Union Editorial
Editor:  Marco Perez
Assistant Editors: Nellie Phillips, Francesca Vassallo, Jedidiah Stuber
President / Executive Producer:  Michael Raimondi
Executive Producer:  Caryn Maclean
Producer:  Sara Mills
 
Telecine:  Damien Van Der Cruyssen/ The Mill
 
VFX: Spy
Flame Artist:  Darren Orr
Post Producer:  Gordon Wittman
 
Resolution VFX
VFX Supervisor/Creative Director:  Todd Iorio
Executive Producer:  Erik Press
Flame Artists:  Michael Angelo, Carlos Morales
 
Music
 
“Argument” Music
Music House: Mophonics
Composer:  Tony Fiala
Creative Directors:  Stephan Altman and Adam Harriman
Producer:  Josh Marcy
 
“Stracciatella”, “Cappuccino”, “Limoncello” Music
Music House:  APM Music
 
Audio Mix:  One Union
Mixer:  Craig Helmholz
 
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lbbonline.com, Mon, 22 Apr 2013 09:46:57 GMT