After Trump threatened to withhold funding for the USPS, Goodby Silverstein & Partners created Support Stickers to show appreciation to postal workers all over the country and stand behind the essential service. Creatives at GS&P came up with the idea to flip traditional direct mail on its head and send a message not just through people’s mailboxes but to the people delivering it. Support Stickers carry a message of appreciation that will be transported all over the country via mail, getting directly into the hands of the postal workers we’re thanking.
The stickers were designed by GS&P senior designer, Benny Gold, and placed on tens of thousands of packages and envelopes. “It’s insane to me that such an essential service is in danger,” said Benny. “The USPS is often taken for granted so this is just a small token of our appreciation.”
GS&P then partnered with small businesses to distribute the stickers. EffulgenceSF, the Hundreds, Mash, Publish and a horde of online retailers joined the project to place stickers on mail they were shipping out. Stickers also went out on handwritten postcards to all the most-remote USPS offices in the country, the areas that are most at risk if funding is withheld.
“Millions of people count on the USPS every day. They deliver to the most hard-to-reach areas in the country, in some places where they even use a mule!” said Rich Silverstein, co-founder and co-chairman of GS&P. “It’s incredible what they do, and it’s so important that we support them.”
The campaign is backed up by a website
where visitors can download their own stickers to print at home and are asked to support the USPS with their vote come November.