GSP Remix Adobe's Logo In New Campaign

When Goodby Silverstein & Partners’ BETA Group was asked to participate in the project, they wanted to showcase their creativity as creative developers, technologists and makers.

So they re-created Adobe’s logo as a physical installation with 100 handmade cubes, each one correlating to an artist using Adobe software in real time. 

The work is available on the #AdobeRemix Behance page and at the Adobe Lights Website 

The cubes, handmade with acrylic windows and a wooden frame, each house 60 LED lights that function through a custom built embedded hardware system. This system provides data and energy to each cube. The data is then collected by agency-developed software installed in each artist’s computer. The software then tracks mouse activity and sends the pixel color of the artist’s current work back through the embedded system to each cube in real time. 

The Adobe “Lights” installation will live at Adobe’s San Francisco headquarters, bringing together physical, digital and interactive elements into one living logo.

Credits

Creative

Partner: Rich Silverstein

Art Director: Pablo Rochat

Art Director: Stevie Laux

Copywriter: Roger Baran

Senior Creative Developer: Mike Newell

Creative Developer: Marpi Marcinowski

Creative Developer: Chris Allick

Associate Web Developer: Kia Lam

Associate User Experience Manager: Patrick Wong

Group Executive Producer: Michael Phillips

Production

Interactive Producer: Jessica Hauser

Director of Graphic Services: Jim King

Photographer: Claude Shade

Artist Manager: Mary McDevitt

Intern: Olivia Hellman

Retoucher: Michael Kennedy

Director: Marcus Ubungen

Account Services

Account Director: Joel Giullian

Business Affairs

Director of Business Affairs: Bess Cocke

Post-Production 

Post-Production Company: eLevel 

Creative Director: Mike Landry

Outside Vendors

Production Company: Lawrence Davidson, Myriad Harbor