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GSP Launch 'Forever Dirk' for NBA Finals

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Spot for 'BIG' campaign asks 'can a moment last forever?'

GSP Launch 'Forever Dirk' for NBA Finals

In this 2013 NBA Finals “BIG” spot, “Forever Dirk,” (airing tomorrow) we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. 

 


Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines and a birthday cake, representing the different ways the moment is remembered in our collective consciousness, demonstrating the big impact only an NBA Finals moment delivers.


This Finals campaign is the first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. “Forever is BIG.” 


Credits


AGENCY: Goodby, Silverstein & Partners
Executive Creative Director: Jeff Goodby 
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer:  Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Manager: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo


PRODUCTION COMPANY: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer:  Holly Vega
Head of Production:  Rachel Glaub
Line Producer:  Rick Jarjoura
Director of Photography:  Tim Hudson
Production Designer:  Seba Serra

EDITORIAL: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Brandt Wrightsman


VISUAL EFFECTS: Method
VFX Supervisor:  Ben Walsh
Executive Producer:  Stephanie Gilgar
Producer:  Heather Johann
VFX Coordinator:  Nicole Saccardi
Compositing Supervisor:  Dominik Bauch
Flame Compositor:  Gizmo Rivera
Matte Painters:  Bill Mather, Rasha Shalaby
Modeling:  Lersak Bunupuradah, Sung-Churl Kim
Layout / Tracking Supervisor:  Lauren Van Houten
Tracking:  Juan Colon


MIX: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke


MUSIC: RAF 3.0 “Wie Kannst Du Nur” (“How Can You Only”)

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lbbonline.com, Mon, 20 May 2013 09:56:10 GMT