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GSP for Ameritrade's Trading Tools

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Traditional 'demo' commercial scrapped for humour

GSP for Ameritrade's Trading Tools

Goodby, Silverstein & Partners have rolled out a new campaign for Ameritrade's Trading Tools.

You know the old saying, “Everyone loves a product demo commercial,” right? No? You don’t? Well, we’re not surprised because it’s not a saying. Because no one loves a product demo commercial.

Unfortunately, TV is full of them. And the financial trading category is among the worst offenders, marching out a cavalcade of mind-numbing charts and graphs to hawk their latest trading-platform gadgets and gewgaws.

TD Ameritrade's new Trader campaign takes a different tack, using humor to showcase the company’s trading tools.


“Shell”, the campaign launch spot, tells the story of a trader who discovers a magic seashell. When the trader listens to it, he hears what's trading on the stock market floor in real-time. He uses the magic shell to play the market, and soon word of his success gets out. He becomes famous. That is, until our trader realizes TD Ameritrade’s thinkorswim platform has the exact same feature, which turns out to be bad news for the shell.

The brand will roll out additional spots promoting the thinkorswim platform and Mobile Trader app in the months ahead.


Ad Agency: Goodby Silverstein & Partners
Client: TD Ameritrade
Campaign: Trader




Executive Creative Director/Partner: Margaret Johnson
Associate Creative Directors: Todd Eisner, Matt Bottkol




Broadcast Producer: Conor Duignan
Assistant Producer: Nick Sage
Executive Producer: Tod Puckett 


Production Company: Anonymous 
Director: Armando Bo 
Director of Photography: Javier Julia
Executive producer: Jeff Baron
Line Producer:     Mariano Avellaneda, John Benet                                                             
Editing House:    Cut and Run 
Editor: Steve Gandolphi 
Producer: Kelly Koppen 
Executive Producer: Deanne Mehling                                     
Animator: BITT
Post-Production Producer:  Lucila Riggio


Music House:    Pollen Music Group 
Producer: Amy Sheldon 
Sound Engineer: Dave Baker, Eben Carr                                 


Account Services 


Account Director: Aaron Kennedy
Account Manager: Lauren Martinez
Assistant Account Manager: Melanie Campfield


Operations Director: Julie Whitecotton
Operations Manager: Emily Million


Business Affairs


Business Affairs Manager: Judy Ybarra, Jaime Szefc

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Genres: Comedy

Categories: DIY, Retail and Restaurants, Tue, 08 Oct 2013 19:49:45 GMT