Goodby, Silverstein & Partners have rolled out a new campaign for Ameritrade's Trading Tools.
You know the old saying, “Everyone loves a product demo commercial,” right? No? You don’t? Well, we’re not surprised because it’s not a saying. Because no one loves a product demo commercial.
Unfortunately, TV is full of them. And the financial trading category is among the worst offenders, marching out a cavalcade of mind-numbing charts and graphs to hawk their latest trading-platform gadgets and gewgaws.
TD Ameritrade's new Trader campaign takes a different tack, using humor to showcase the company’s trading tools.
“Shell”, the campaign launch spot, tells the story of a trader who discovers a magic seashell. When the trader listens to it, he hears what's trading on the stock market floor in real-time. He uses the magic shell to play the market, and soon word of his success gets out. He becomes famous. That is, until our trader realizes TD Ameritrade’s thinkorswim platform has the exact same feature, which turns out to be bad news for the shell.
The brand will roll out additional spots promoting the thinkorswim platform and Mobile Trader app in the months ahead.
Ad Agency: Goodby Silverstein & Partners
Client: TD Ameritrade
Executive Creative Director/Partner: Margaret Johnson
Associate Creative Directors: Todd Eisner, Matt Bottkol
Broadcast Producer: Conor Duignan
Assistant Producer: Nick Sage
Executive Producer: Tod Puckett
Production Company: Anonymous
Director: Armando Bo
Director of Photography: Javier Julia
Executive producer: Jeff Baron
Line Producer: Mariano Avellaneda, John Benet
Editing House: Cut and Run
Editor: Steve Gandolphi
Producer: Kelly Koppen
Executive Producer: Deanne Mehling
Post-Production Producer: Lucila Riggio
Music House: Pollen Music Group
Producer: Amy Sheldon
Sound Engineer: Dave Baker, Eben Carr
Account Director: Aaron Kennedy
Account Manager: Lauren Martinez
Assistant Account Manager: Melanie Campfield
Operations Director: Julie Whitecotton
Operations Manager: Emily Million
Business Affairs Manager: Judy Ybarra, Jaime Szefc
Categories: DIY, Retail and Restaurantslbbonline.com, Tue, 08 Oct 2013 19:49:45 GMT